July 21, 1999 |
Pepsi-Cola Co.'s Aquafina bottled water will be the official beverage sponsor when members of the U.S. Women's National Soccer Team make an 11-city tour under the auspices of the All-American Soccer Stars Victory Tour. In a related development, Pepsi also signed endorsement deals with U.S. co-Captain Julie Foudy and goalkeeper Briana Scurry. . . . News America Marketing, a unit of Rupert Murdoch's News Corp.
July 8, 1992 |
Pepsi Plans Magic Johnson Ad Campaign: In a sign of corporate support for Earvin (Magic) Johnson, Pepsi-Cola Co. has produced a new television commercial starring the basketball great who retired because he has the virus that leads to AIDS, company officials said. After Johnson made his stunning announcement in November, at least one television campaign featuring the former Los Angeles Lakers star was pulled as corporate America reassessed its relationship with the highly popular player.
March 25, 1999 |
Pepsi-Cola Co.'s new "Joy of Cola" advertising campaign scored well with viewers during Sunday night's Academy Awards telecast, according to SAA/research. The Farmington Hills, Mich.-based consulting firm reported that 21% of 343 viewers polled nationwide on Monday gave top advertising honors to the new cola campaign. The Gap's "dancers" ads finished a distant second with 8% of the vote. American Express finished in third with 7%.
May 19, 1999 |
Office Depot has signed an exclusive agreement to sell Pepsi-Cola Co. soft drinks at its 753 stores in the U.S., the companies said Tuesday. The distribution arrangement is part of Pepsi's push to make its drinks available in nontraditional locations as it chases market leader Coca-Cola Co. Pepsi initially will sell single cans from coolers stationed near check-out counters at Office Depot stores. The chain will soon begin stocking 24-packs of Pepsi drinks on its shelves.
October 30, 1997 |
Pepsi-Cola Co. will celebrate the 100th birthday next year of its namesake cola drink with a hefty increase in advertising and marketing expenses. One birthday present will be a new container for the soft drink. Pepsi-Cola Chief Executive Craig Weatherup declined to say how much more the company will spend on advertising, but Competitive Media Reporting said Pepsi spent $125 million during the first six months of the year--a 23.6% increase from 1996.