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BUSINESS
December 4, 1991 | From Times Staff and Wire Reports
Pepsi, Lipton in Joint Venture: Pepsi-Cola Co., the nation's second biggest soft drink company, and tea making giant Thomas J. Lipton Co. announced the creation of a new joint venture to develop and market tea-based beverages. The venture, which will begin operation in January, will also expand distribution of existing Lipton ready-to-drink products through Pepsi-Cola bottlers, the companies said.
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BUSINESS
October 16, 2003 | Jeff Leeds and Terril Yue Jones, Times Staff Writers
Apple Computer Inc. thinks it's found a new tonic for success: Pepsi. The Cupertino, Calif., company, which reported fiscal fourth-quarter earnings Wednesday that beat analysts' expectations, is expected to announce today a promotion deal that would give Pepsi buyers free songs from Apple's fledgling online music service. Sources said the unveiling of the pact with PepsiCo Inc.
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BUSINESS
April 10, 2003 | Meg James, Times Staff Writer
This summer, the WB network's trademark frog might find itself dancing in the shadow of a Pepsi-Cola bottle. The Burbank-based network and the beverage giant announced a partnership Wednesday that will create two new shows: A live music countdown with top-selling recording artists called "Pepsi Smash" and a contest with a two-hour finale -- "Pepsi Play for a Billion" -- in which a participant will have a shot at $1 billion.
BUSINESS
July 21, 1999 | Times Staff Reports
Pepsi-Cola Co.'s Aquafina bottled water will be the official beverage sponsor when members of the U.S. Women's National Soccer Team make an 11-city tour under the auspices of the All-American Soccer Stars Victory Tour. In a related development, Pepsi also signed endorsement deals with U.S. co-Captain Julie Foudy and goalkeeper Briana Scurry. . . . News America Marketing, a unit of Rupert Murdoch's News Corp.
BUSINESS
July 8, 1992 | From Times Staff and Wire Reports
Pepsi Plans Magic Johnson Ad Campaign: In a sign of corporate support for Earvin (Magic) Johnson, Pepsi-Cola Co. has produced a new television commercial starring the basketball great who retired because he has the virus that leads to AIDS, company officials said. After Johnson made his stunning announcement in November, at least one television campaign featuring the former Los Angeles Lakers star was pulled as corporate America reassessed its relationship with the highly popular player.
BUSINESS
March 25, 1999 | Greg Johnson
Pepsi-Cola Co.'s new "Joy of Cola" advertising campaign scored well with viewers during Sunday night's Academy Awards telecast, according to SAA/research. The Farmington Hills, Mich.-based consulting firm reported that 21% of 343 viewers polled nationwide on Monday gave top advertising honors to the new cola campaign. The Gap's "dancers" ads finished a distant second with 8% of the vote. American Express finished in third with 7%.
BUSINESS
May 19, 1999 | Greg Johnson
Office Depot has signed an exclusive agreement to sell Pepsi-Cola Co. soft drinks at its 753 stores in the U.S., the companies said Tuesday. The distribution arrangement is part of Pepsi's push to make its drinks available in nontraditional locations as it chases market leader Coca-Cola Co. Pepsi initially will sell single cans from coolers stationed near check-out counters at Office Depot stores. The chain will soon begin stocking 24-packs of Pepsi drinks on its shelves.
BUSINESS
October 30, 1997 | Greg Johnson
Pepsi-Cola Co. will celebrate the 100th birthday next year of its namesake cola drink with a hefty increase in advertising and marketing expenses. One birthday present will be a new container for the soft drink. Pepsi-Cola Chief Executive Craig Weatherup declined to say how much more the company will spend on advertising, but Competitive Media Reporting said Pepsi spent $125 million during the first six months of the year--a 23.6% increase from 1996.
BUSINESS
October 9, 2002 | Bloomberg News
PepsiCo Inc.'s third-quarter profit climbed 55% as the company boosted sales of Frito-Lay snack foods and cut costs. Net income increased to $969 million, or 54 cents a share, PepsiCo said, as revenue rose 6.6% to $6.38 billion. PepsiCo shares rose $5.32, or 15%, to $41.10 on the New York Stock Exchange. The stock had declined 27% this year because of concerns about Frito-Lay's sluggish growth. No. 1 soft-drink maker Coca-Cola Co. had increased 6.3%.
BUSINESS
July 31, 2001 | From Associated Press
After 65 years with Coca-Cola, Big Boy Restaurants announced it's switching to Pepsi. The restaurant chain known for its boy mascot with a round belly and black pompadour hairstyle said Monday that all of its 170 hamburger outlets would switch to Pepsi, immediately. "It wasn't easy. Sixty-five years is a long time," said Tony Michaels, chief executive of Big Boy Restaurants. "But the package Pepsi put together allowed us to make the decision.
NEWS
September 2, 1999 | TONY PERRY, TIMES STAFF WRITER
After a high-octane competition between the two carbonated rivals, San Diego is poised to choose Pepsi-Cola over Coca-Cola as the city's official soft drink. In the history of the cola wars, the battle for San Diego has been the biggest prize yet.
CALIFORNIA | LOCAL
July 29, 1999 | Jason Kandel, (714) 966-5848
No Coke; Pepsi. Or so says the Garden Grove City Council as it agreed recently to a 10-year, $1-million contract with the cola company to promote the product in strategically placed locations throughout the city. Both Coke and Pepsi submitted bids for the contract. Pepsi will install 100 vending machines at 40 locations throughout the city under the agreement, and will be allowed to promote its product at city events with signs and banners.
BUSINESS
July 21, 1999 | Times Staff Reports
Pepsi-Cola Co.'s Aquafina bottled water will be the official beverage sponsor when members of the U.S. Women's National Soccer Team make an 11-city tour under the auspices of the All-American Soccer Stars Victory Tour. In a related development, Pepsi also signed endorsement deals with U.S. co-Captain Julie Foudy and goalkeeper Briana Scurry. . . . News America Marketing, a unit of Rupert Murdoch's News Corp.
BUSINESS
May 21, 1999 | Greg Johnson
Pepsi-Cola is betting that the Force will add marketing weight to its "Joy of Cola" advertising campaign. The soft drink company will introduce a TV commercial this week that features a soft drink "spokes-alien" named Marfalump and a cameo appearance by actor Jake Lloyd, who plays Anakin Skywalker in "Star Wars: Episode I The Phantom Menace." The Marfalump character was created by Industrial Light & Magic and Pepsi ad agency BBDO-New York.
NEWS
August 1, 1995
Pepsi-Cola Co. has announced the recall of a limited batch of soft drinks after being notified that the federal Food and Drug Administration was investigating a report of a "metal object" allegedly found in a can produced in Pepsi's Torrance bottling plant. The FDA notified the company Thursday about the investigation, but details of the alleged tampering could not be disclosed as of Monday, Pepsi spokesman Jeff Brown said.
BUSINESS
May 19, 1999 | Greg Johnson
Office Depot has signed an exclusive agreement to sell Pepsi-Cola Co. soft drinks at its 753 stores in the U.S., the companies said Tuesday. The distribution arrangement is part of Pepsi's push to make its drinks available in nontraditional locations as it chases market leader Coca-Cola Co. Pepsi initially will sell single cans from coolers stationed near check-out counters at Office Depot stores. The chain will soon begin stocking 24-packs of Pepsi drinks on its shelves.
BUSINESS
April 22, 1999 | LISA MEYER, SPECIAL TO THE TIMES
Pepsi-Cola's latest weapon in the bruising soft-drink wars is a cute 6-year-old girl from New Jersey on her way to a film career. Hallie Eisenberg, star of Pepsi's "joy of cola" campaign, is in San Francisco this week, where she's been cast in the Walt Disney Co. production, "Bicentennial Man," expected to be in theaters in December. Pepsi plucked Hallie from 100 children vying to lip-sync for entertainers Aretha Franklin, Isaac Hayes and Marlon Brando in its commercials.
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