February 25, 2003 |
Coca-Cola Co. slightly increased its lead over rival Pepsi-Cola Co. in 2002, thanks to the successful launch of Vanilla Coke and the growth of Diet Coke, according to U.S. soft drink industry rankings released Monday. Coke gained 0.6 percentage point in market share and increased its case volume by 2.1%, according to Beverage Digest/Maxwell, a New York-based industry newsletter and data service. The company captured a larger share of the market even though its Coke Classic brand fell 0.
October 9, 2002 |
PepsiCo Inc.'s third-quarter profit climbed 55% as the company boosted sales of Frito-Lay snack foods and cut costs. Net income increased to $969 million, or 54 cents a share, PepsiCo said, as revenue rose 6.6% to $6.38 billion. PepsiCo shares rose $5.32, or 15%, to $41.10 on the New York Stock Exchange. The stock had declined 27% this year because of concerns about Frito-Lay's sluggish growth. No. 1 soft-drink maker Coca-Cola Co. had increased 6.3%.
July 31, 2001 |
After 65 years with Coca-Cola, Big Boy Restaurants announced it's switching to Pepsi. The restaurant chain known for its boy mascot with a round belly and black pompadour hairstyle said Monday that all of its 170 hamburger outlets would switch to Pepsi, immediately. "It wasn't easy. Sixty-five years is a long time," said Tony Michaels, chief executive of Big Boy Restaurants. "But the package Pepsi put together allowed us to make the decision.
March 22, 2000 |
Pepsi-Cola Co. is teaming up with Yahoo Inc. in a multimedia marketing campaign that's designed to boost slow soda sales as well as polish the Internet portal's image among teens and young adults. In a deal to be announced today, Pepsi will slap Yahoo's highly recognizable logo on 1.5 billion bottles of Pepsi soft drinks as well as on television and radio spots and on in-store displays in convenience stores.
September 2, 1999 |
After a high-octane competition between the two carbonated rivals, San Diego is poised to choose Pepsi-Cola over Coca-Cola as the city's official soft drink. In the history of the cola wars, the battle for San Diego has been the biggest prize yet.
CALIFORNIA | LOCAL
July 29, 1999 |
No Coke; Pepsi. Or so says the Garden Grove City Council as it agreed recently to a 10-year, $1-million contract with the cola company to promote the product in strategically placed locations throughout the city. Both Coke and Pepsi submitted bids for the contract. Pepsi will install 100 vending machines at 40 locations throughout the city under the agreement, and will be allowed to promote its product at city events with signs and banners.