July 31, 2001 |
After 65 years with Coca-Cola, Big Boy Restaurants announced it's switching to Pepsi. The restaurant chain known for its boy mascot with a round belly and black pompadour hairstyle said Monday that all of its 170 hamburger outlets would switch to Pepsi, immediately. "It wasn't easy. Sixty-five years is a long time," said Tony Michaels, chief executive of Big Boy Restaurants. "But the package Pepsi put together allowed us to make the decision.
September 2, 1999 |
After a high-octane competition between the two carbonated rivals, San Diego is poised to choose Pepsi-Cola over Coca-Cola as the city's official soft drink. In the history of the cola wars, the battle for San Diego has been the biggest prize yet.
CALIFORNIA | LOCAL
July 29, 1999 |
No Coke; Pepsi. Or so says the Garden Grove City Council as it agreed recently to a 10-year, $1-million contract with the cola company to promote the product in strategically placed locations throughout the city. Both Coke and Pepsi submitted bids for the contract. Pepsi will install 100 vending machines at 40 locations throughout the city under the agreement, and will be allowed to promote its product at city events with signs and banners.
July 21, 1999 |
Pepsi-Cola Co.'s Aquafina bottled water will be the official beverage sponsor when members of the U.S. Women's National Soccer Team make an 11-city tour under the auspices of the All-American Soccer Stars Victory Tour. In a related development, Pepsi also signed endorsement deals with U.S. co-Captain Julie Foudy and goalkeeper Briana Scurry. . . . News America Marketing, a unit of Rupert Murdoch's News Corp.
May 19, 1999 |
Office Depot has signed an exclusive agreement to sell Pepsi-Cola Co. soft drinks at its 753 stores in the U.S., the companies said Tuesday. The distribution arrangement is part of Pepsi's push to make its drinks available in nontraditional locations as it chases market leader Coca-Cola Co. Pepsi initially will sell single cans from coolers stationed near check-out counters at Office Depot stores. The chain will soon begin stocking 24-packs of Pepsi drinks on its shelves.
April 22, 1999 |
Pepsi-Cola's latest weapon in the bruising soft-drink wars is a cute 6-year-old girl from New Jersey on her way to a film career. Hallie Eisenberg, star of Pepsi's "joy of cola" campaign, is in San Francisco this week, where she's been cast in the Walt Disney Co. production, "Bicentennial Man," expected to be in theaters in December. Pepsi plucked Hallie from 100 children vying to lip-sync for entertainers Aretha Franklin, Isaac Hayes and Marlon Brando in its commercials.