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October 23, 2005 | John Furia Jr., John Furia Jr. is a former president of the Writers Guild of America West, a professor and founding chairman of the division of writing in the School of Cinema-Television at USC, and a TV writer.
TELEVISION, particularly reality TV, is erasing the line between content and advertising by clumsily grafting sponsors' car brands, soft drinks and other products into story lines. American television has always been a commercial medium. Advertisers pay the bills. Early shows, following radio's lead, often jumped through hoops to promote sponsors -- beginning with the launch of Texaco Star Theater in the 1940s. But this commercialization never penetrated the artistic product.
The signs for Robert Martinez were not good when he arrived at the hospital four months ago. They rarely are when a body is stripped almost completely of the familiar insulating layer called skin. With more than 80% of his body burned in a refinery steam explosion and his lungs horribly damaged by contaminants from the blast, Martinez could breathe only with the aid of a ventilator as he lay comatose in his specially equipped bed at Torrance Memorial Medical Center.
March 11, 1999 | Bloomberg News
PepsiCo Inc. will begin running new ads Friday for its Pepsi One diet cola during NCAA basketball tournament TV broadcasts. The commercials feature MTV personality Tom Green pouring the drink for college students on various campuses. Actor Cuba Gooding Jr., who appeared in earlier Pepsi One ads, will return later this year.
February 19, 1985
Pepsi-Cola will become available to millions of Chinese for the first time when the bottling plant is opened in the Canton province later this year, Pepsi-Cola International reported. The American soft-drink manufacturer said the plant will produce Pepsi, Mirinda Orange and Teem exclusively for the Chinese market and bring Pepsi-Cola's production in China to 10 million cases a year.
February 21, 1985 | Associated Press
Pepsi-Cola has signed up former Democratic vice presidential candidate Geraldine A. Ferraro to appear in a Diet Pepsi advertising campaign, according to an ad industry publication. Advertising Age reported in its current edition that Pepsi is signing up celebrities, or "leaders in their fields," to appear in the campaign, which will be shown to bottlers in Los Angeles next weekend.
July 22, 1988 | United Press International
Massachusetts Consumer Affairs Secretary Paula Gold on Thursday issued a challenge to world heavyweight boxing champion Mike Tyson, or at least to the makers of the diet cola product he endorses. Gold asked the Coca Cola and Pepsi Cola companies to substantiate advertisements now being run that tout taste tests results showing Diet Coke and Diet Pepsi are both No. 1.
December 3, 2003 | From Reuters
PepsiCo Inc. said it would reorganize its North American soft drink business, reversing changes made just 18 months ago, and close a Frito-Lay plant in Kentucky. The cost-cutting moves will reduce the North American workforce by about 750 and reverse Pepsi's June 2002 consolidation of its North American drinks business into one unit. Pepsi said it would record restructuring charges of about 6 cents a share in the fourth quarter. Its shares fell 57 cents to $48.14 on the NYSE.
November 4, 2008 | Times Wire Reports
PepsiCo Inc. plans to invest $1 billion in China in the next four years to increase production in the world's most populous nation. The company also intends to boost local research and development, launch products, expand its sales force and build its brand in China.
February 6, 2003 | From Reuters
Angered at Pepsi for placing foul-mouthed Ozzy Osbourne in a TV commercial only months after yanking rapper Ludacris for his vulgar language, rap mogul Russell Simmons says he will announce this weekend plans for a boycott against the soft drinks giant, accusing Pepsi of applying a double standard.
March 20, 1997 | (Associated Press)
PepsiCo Inc. said it has agreed to promote major league baseball in its ads and products in a marketing alliance that the soft drink maker hopes will help break rival Coca-Cola Co.'s stranglehold on the sport. The five-year agreement gives Pepsi the right to sponsor the All-Star Game, use team logos in promotions and even offer the first pitch of a World Series game as a reward in a contest. In return, it will pay the league an undisclosed amount and advertise during nationally televised games.
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