CALIFORNIA | LOCAL
July 3, 1992 |
The signs for Robert Martinez were not good when he arrived at the hospital four months ago. They rarely are when a body is stripped almost completely of the familiar insulating layer called skin. With more than 80% of his body burned in a refinery steam explosion and his lungs horribly damaged by contaminants from the blast, Martinez could breathe only with the aid of a ventilator as he lay comatose in his specially equipped bed at Torrance Memorial Medical Center.
March 11, 1999 |
PepsiCo Inc. will begin running new ads Friday for its Pepsi One diet cola during NCAA basketball tournament TV broadcasts. The commercials feature MTV personality Tom Green pouring the drink for college students on various campuses. Actor Cuba Gooding Jr., who appeared in earlier Pepsi One ads, will return later this year.
February 19, 1985
Pepsi-Cola will become available to millions of Chinese for the first time when the bottling plant is opened in the Canton province later this year, Pepsi-Cola International reported. The American soft-drink manufacturer said the plant will produce Pepsi, Mirinda Orange and Teem exclusively for the Chinese market and bring Pepsi-Cola's production in China to 10 million cases a year.
February 21, 1985 |
Pepsi-Cola has signed up former Democratic vice presidential candidate Geraldine A. Ferraro to appear in a Diet Pepsi advertising campaign, according to an ad industry publication. Advertising Age reported in its current edition that Pepsi is signing up celebrities, or "leaders in their fields," to appear in the campaign, which will be shown to bottlers in Los Angeles next weekend.
July 22, 1988 |
Massachusetts Consumer Affairs Secretary Paula Gold on Thursday issued a challenge to world heavyweight boxing champion Mike Tyson, or at least to the makers of the diet cola product he endorses. Gold asked the Coca Cola and Pepsi Cola companies to substantiate advertisements now being run that tout taste tests results showing Diet Coke and Diet Pepsi are both No. 1.
December 3, 2003 |
PepsiCo Inc. said it would reorganize its North American soft drink business, reversing changes made just 18 months ago, and close a Frito-Lay plant in Kentucky. The cost-cutting moves will reduce the North American workforce by about 750 and reverse Pepsi's June 2002 consolidation of its North American drinks business into one unit. Pepsi said it would record restructuring charges of about 6 cents a share in the fourth quarter. Its shares fell 57 cents to $48.14 on the NYSE.
November 4, 2008 |
PepsiCo Inc. plans to invest $1 billion in China in the next four years to increase production in the world's most populous nation. The company also intends to boost local research and development, launch products, expand its sales force and build its brand in China.
February 6, 2003 |
Angered at Pepsi for placing foul-mouthed Ozzy Osbourne in a TV commercial only months after yanking rapper Ludacris for his vulgar language, rap mogul Russell Simmons says he will announce this weekend plans for a boycott against the soft drinks giant, accusing Pepsi of applying a double standard.
March 20, 1997 |
PepsiCo Inc. said it has agreed to promote major league baseball in its ads and products in a marketing alliance that the soft drink maker hopes will help break rival Coca-Cola Co.'s stranglehold on the sport. The five-year agreement gives Pepsi the right to sponsor the All-Star Game, use team logos in promotions and even offer the first pitch of a World Series game as a reward in a contest. In return, it will pay the league an undisclosed amount and advertise during nationally televised games.
May 7, 1986 |
In acknowledging what the Guinness Book of World Records has pronounced "the biggest commercial sponsorship deal" ever struck between a corporation and a performer, Michael Jackson made a brief appearance here Tuesday to renew his partnership with Pepsi-Cola and to say, simply, "Thank you." As reported in The Times on Monday, the pact is worth $50 million, with an initial up-front payment to the singer of between $10 million and $15 million.