May 3, 2012 |
PepsiCo Inc. desperately needs some razzle dazzle to boost its brand. Who better to help than Michael Jackson, the music icon whose career made short work of attendance and album sales records? So what if the King of Pop is no longer alive? The beverage brand, which has struggled to eclipse rival Coca Cola Co., is pairing with Sony Music and Jackson's estate to roll out an exclusive campaign pegged to the 25th anniversary of the performer's multiplatinum "Bad" album and tour. One billion special edition soda cans featuring Jackson's image will be sold around the world, Pepsi said.
May 3, 2012 |
PepsiCo Inc., the maker of Gatorade sports drinks and Tropicana juice, expects its alliance with Tingyi (Cayman Islands) Holding Corp. to lift Chinabeverage volumes from the third quarter. The deal, which was approved byChina'sMinistry of Commerce in March, will see Tingyi's drinks unit become the franchise bottler in China for PepsiCo. The Tingyi unit will partner with current PepsiCo bottlers to make, sell and distribute sodas and Gatorade drinks as the U.S. company invests to narrow the gap withCoca-Cola Co.in the world's second-largest economy.
April 12, 2012 |
The once-famed Steel Pier on the long-faded Atlantic City Boardwalk will invest more than $100 million on new amusement rides and entertainment venues after scrapping plans to revive its centerpiece diving horse act amid an outcry by animal rights activists. PHOTOS: New rides at Steel Pier in Atlantic City Located across from Donald Trump's Taj Mahal casino on the New Jersey shore, the 1,000-foot-long amusement pier will add 11 rides, an arcade, nightclub, museum and ballroom during a four-year expansion project.
March 12, 2012 |
PepsiCo Inc., the international food and beverage giant that owns Tropicana, Gatorade, Frito-Lay and other brands, shuffled some of its top management positions in an attempt to create a line of succession behind current chairman and chief executive Indra K. Nooyi. Brian Cornell, recently chief executive of Wal-Mart Stores Inc.'s Sam's Club division, is returning to the fold as chief executive of PepsiCo Americas Food. He's replacing John Compton, who will take on the new position of president of PepsiCo.
January 26, 2012 |
Here's your three-steps-to-heaven Thursday roundup of consumer news from around the Web: -- It was a bad year for builders. Sales of new homes declined in December for the first time in four months, capping the slowest year on record. Purchases of single-family properties decreased 2.2% to a 307,000 annual pace, according to the Commerce Department. The threat of further price declines may be dissuading some Americans from buying a new home even with mortgage rates near all-time lows and more people finding work.
November 23, 2011 |
There's more to Naked Juice than the Monrovia juice company promotes in its advertising, according to a lawsuit filed in Los Angeles County Superior Court. The lawsuit accuses Naked Juice and parent company PepsiCo Inc. of marketing juice products as "all natural" when they actually contain "unnaturally processed and synthetic ingredients. " Those ingredients include zinc oxide, ascorbic acid, cyanocobalamin and others. "Consumers were deceived into believing that the unnatural products were in fact natural substances," but were actually created through "artificial and mechanical means," the lawsuit said.
March 17, 2011 |
After missing one of the biggest marketing opportunities in a generation, PepsiCo says it is not about to make the same mistake twice. Pepsi is ponying up more than $60 million to sponsor "X Factor," Simon Cowell's new talent show set to debut this fall on the Fox network. The beverage giant took a pass on sponsoring "American Idol," which long featured Cowell, when the show launched nine years ago. The singing contest went on to become one of TV's most popular programs of all time, and Pepsi, in recent years, has seen its sales decline.
March 15, 2011 |
It's an environmental as well as a marketing achievement: using 100% agricultural waste to make a top-quality plastic bottle that can then be placed back in the existing recycling system. "It's closing the loop," said Allen Hershkowitz, a senior scientist with the Natural Resources Defense Council. "It's the beginning of the end for petroleum-based plastic bottles. " PepsiCo announced Tuesday that it had "cracked the code," inventing what it calls the world's first plastic bottle made entirely from plant-based, fully renewable resources.
January 1, 2011 |
Battling back from a dismal 2009, Gatorade is refocusing on competitive athletes, and a new ad campaign seeks to carve out a market for three workout beverages. The Chicago-based unit of PepsiCo Inc. is airing commercials that promote its G Series, a trio of drinks it introduced last year that target student athletes' needs before, during and after a workout or athletic event. "It's a more holistic view," said Morgan Flatley, director of consumer engagement at Gatorade. "In our mind there's a tremendous amount of opportunity for the types of product we can deliver in the future for before, during and after activities," Flatley added, hinting at Gatorade's plans to introduce products other than beverages next year.
December 30, 2010 |
Soft drink companies usually get a bad rap in the raging debate about obesity. So it would seem encouraging that PepsiCo recently opened a research lab to study and develop more healthful products. And it happens to be right next to Yale University. This Hartford Courant story describes the connection this way: "The lab has no formal affiliation with Yale, but it operates near the campus and the researchers say they hope to benefit from their proximity to the university's resources.