January 14, 2010 |
Auto Club Speedway, hoping to boost excitement for the Fontana track's title-contending NASCAR Sprint Cup race this fall, said Wednesday it would shorten the race to 400 miles from 500. The race, which had been called the Pepsi 500, will now be the Pepsi Max 400, reflecting both the shorter distance and a different soft drink marketed by title sponsor Pepsi. Set to run Oct. 10, the race is the fourth of 10 races in NASCAR's Chase for the Sprint Cup late-season championship playoff.
November 19, 2009 |
Signaling that marketing and international expansion will be critical to its future in an increasingly competitive landscape, DirecTV Group Inc. on Wednesday selected a top executive from PepsiCo with no experience in television to be its chief. Michael White, chief executive of PepsiCo's international operations and vice chairman for the beverage giant, will become CEO of El Segundo-based DirecTV on Jan. 1. He replaces Chase Carey, who left in June to become president and chief operating officer of media conglomerate News Corp.
November 7, 2009 |
A Wisconsin judge is tossing out a decision -- for now, at least -- that could have cost PepsiCo $1.26 billion after the soft drink maker didn't respond to a lawsuit alleging it stole the idea for bottled water. Two men claim that PepsiCo violated trade secrets and stole their idea to sell bottled water. They won a default $1.26-billion judgment last month after PepsiCo didn't respond. PepsiCo says a secretary who received letters relating to the case failed to act on them.
October 29, 2009 |
Two men who contend PepsiCo Inc. stole their idea to sell bottled water sued the snack- and drink-maker in Wisconsin and won a $1.26-billion judgment last month after the company didn't respond. PepsiCo, which calls the accusation "dubious," says it didn't know about the lawsuit until almost a week after the court granted the award without a trial. The company wants the court to toss out the ruling, known as a default judgment, or at least give PepsiCo a chance to fight the accusation.
October 12, 2009 |
Looking across the expansive grandstands at Auto Club Speedway and seeing more than enough pockets of red and yellow benches with no one sitting in them would be cause for concern for most. But Gillian Zucker , speedway president and the person whose job it is to make this racetrack a success, brought with her the required optimism of someone trying to sell this sport. "This is exactly how you want to welcome the Chase to Southern California," Zucker said. "These fans have really made a statement.
October 12, 2009 |
The first 190 laps of the Pepsi 500 produced what critics contend is the type of lackluster NASCAR Sprint Cup racing that too often defines Auto Club Speedway. Jimmie Johnson and Juan Pablo Montoya had several pitched battles for the lead, but for the most part the 43-car field was strung out around the two-mile Fontana track, passing was sparse and accidents were nonexistent. Then came the remaining 60 laps -- and, with the race now part of NASCAR's Chase for the Cup championship playoff, things got a lot less folksy.
October 11, 2009 |
So you're attending the Pepsi 500 NASCAR race today in Fontana, or watching it on television, but don't know much about NASCAR stock car racing and don't get the hoopla. Here's some help to put you at ease with your gear-head friends for all 500 miles. With these shortcuts, you might even feel a bit smug by the time the checkered flag falls: Pick a favorite: Choose any driver before the race starts (at noon) and root for him all day. There are 43 to pick from and it's more fun tracking his progress than getting dizzy watching the whole field go around in circles.
October 8, 2009 |
Matt Kenseth is known in the NASCAR garage for his quick, dry wit. And if anyone has needed a sense of humor this season, it's Kenseth. After winning the first two races on the Sprint Cup Series calendar -- the prestigious Daytona 500 and the Auto Club 500 at Auto Club Speedway in Fontana -- Kenseth left Southern California riding a wave of optimism. But that was the last time he tasted victory, and now he returns to Fontana having endured what he calls "probably one of the most frustrating years of my career."
October 6, 2009 |
NASCAR's Sprint Cup Series is on its way to Southern California this weekend, with its championship playoff in tow, and several title contenders are looking forward to coming west. They include Tony Stewart, who won Sunday's race at Kansas Speedway in his quest to win a third championship in NASCAR's Chase for the Cup playoff. The Chase's fourth race is the Pepsi 500 on Sunday at the two-mile Auto Club Speedway in Fontana. The race formerly was held on Labor Day weekend but was moved into the 10-race Chase starting this season.