BUSINESS
March 5, 2012 | By David Colker
The Center for Science in the Public Interest says its testing has found "high levels" of an animal carcinogen, 4-methylimidazole, in Coca-Cola and Pepsi cola drinks. The chemical is a result of the process used to give the colas -- including the diet versions -- their caramel coloring. But the federal Food and Drug Administration said there is not much to worry about, according to Bloomberg News. Agency spokesman Douglass Karas said Monday in a statement that a human would have to drink more than a thousand cans of the drinks in a day to reach the chemical level shown to cause cancer in rodents. And the American Beverage Assn.
BUSINESS
November 23, 2011 | By Stuart Pfeifer, Los Angeles Times
There's more to Naked Juice than the Monrovia juice company promotes in its advertising, according to a lawsuit filed in Los Angeles County Superior Court. The lawsuit accuses Naked Juice and parent company PepsiCo Inc. of marketing juice products as "all natural" when they actually contain "unnaturally processed and synthetic ingredients. " Those ingredients include zinc oxide, ascorbic acid, cyanocobalamin and others. "Consumers were deceived into believing that the unnatural products were in fact natural substances," but were actually created through "artificial and mechanical means," the lawsuit said.
BUSINESS
July 15, 2011 | By Andrew Seidman, Los Angeles Times
In an effort to forestall proposed government regulation of food and beverage products that can be advertised to children, some of the biggest companies in the industry have put forth their own, self-imposed measures. The industry's plan targets a number of food types, including juices, dairy products, grains, soups and meals. It holds companies to limits on the amount of calories, sugar, sodium and saturated fat allowed in foods promoted to children. The self-imposed regulations, announced Thursday, would give companies time to make adjustments.
BUSINESS
March 15, 2011 | By Gregory Karp
It's an environmental as well as a marketing achievement: using 100% agricultural waste to make a top-quality plastic bottle that can then be placed back in the existing recycling system. "It's closing the loop," said Allen Hershkowitz, a senior scientist with the Natural Resources Defense Council. "It's the beginning of the end for petroleum-based plastic bottles. " PepsiCo announced Tuesday that it had "cracked the code," inventing what it calls the world's first plastic bottle made entirely from plant-based, fully renewable resources.
BUSINESS
January 1, 2011 | By Emily Bryson York
Battling back from a dismal 2009, Gatorade is refocusing on competitive athletes, and a new ad campaign seeks to carve out a market for three workout beverages. The Chicago-based unit of PepsiCo Inc. is airing commercials that promote its G Series, a trio of drinks it introduced last year that target student athletes' needs before, during and after a workout or athletic event. "It's a more holistic view," said Morgan Flatley, director of consumer engagement at Gatorade. "In our mind there's a tremendous amount of opportunity for the types of product we can deliver in the future for before, during and after activities," Flatley added, hinting at Gatorade's plans to introduce products other than beverages next year.
NEWS
December 30, 2010 | By Mary Forgione, Tribune Health
Soft drink companies usually get a bad rap in the raging debate about obesity. So it would seem encouraging that PepsiCo recently opened a research lab to study and develop more healthful products. And it happens to be right next to Yale University. This Hartford Courant story describes the connection this way: "The lab has no formal affiliation with Yale, but it operates near the campus and the researchers say they hope to benefit from their proximity to the university's resources.