March 20, 1997 |
PepsiCo Inc. said it has agreed to promote major league baseball in its ads and products in a marketing alliance that the soft drink maker hopes will help break rival Coca-Cola Co.'s stranglehold on the sport. The five-year agreement gives Pepsi the right to sponsor the All-Star Game, use team logos in promotions and even offer the first pitch of a World Series game as a reward in a contest. In return, it will pay the league an undisclosed amount and advertise during nationally televised games.
October 9, 1996 |
PepsiCo Inc., Taco Bell Corp.'s parent company, has directed the Irvine-based restaurant chain to speed up sales of company-owned restaurants to franchisees. And earlier this month, Taco Bell announced that it had sold 74 restaurants to Border Foods Inc. in a deal valued at more than $40 million. The deal makes Minneapolis-based Border Foods the largest operator of Taco Bell restaurants in Minnesota, with 74 locations.
August 10, 1995 |
Hindu nationalists launched a campaign Wednesday to drive foreign goods out of India, less than a week after a wealthy western state canceled the country's biggest foreign investment project, a power plant that was being built by Houston-based Enron Corp. About 100 protesters gathered in the rain in New Delhi, smashing bottles of Pepsi and shouting slogans denouncing the policies of Prime Minister P.V. Narasimha Rao, who opened up the Indian market in 1991. "Foreigners go home!"
February 2, 1994
Pepsico Inc. said Tuesday that its Taco Bell unit, showing strong growth for the fifth straight year, posted annual earnings of $253.6 million, an 18% increase over the previous year's net income of $214.3 million. Annual sales for the Irvine chain of Mexican-style fast-food eateries also rose 16% to $2.9 billion for the fiscal year that ended Dec. 25 from $2.5 billion the previous year.
June 11, 1993 |
Moscow residents who ride the Russian city's subway were greeted Thursday by a flash of red, white and blue: a pushcart dispensing Taco Bell burritos, hot dogs, sausage and Pepsi-Cola. Pepsico Inc. and its Taco Bell subsidiary in Irvine are following the lead of McDonald's Inc., which introduced its popular line of fast food to Russians three years ago. "Early reports indicate that the pushcart was incredibly popular," said Zane Leshner, Taco Bell's senior vice president of operations.
July 22, 1992
Pepsico Inc. reported a 20% rise in second-quarter earnings, buoyed by higher sales in all three of its divisions: beverages, snack foods and restaurants. The company, which is headquartered in Purchase, N.Y., earned $383 million in the quarter ending June 13, compared to $318.3 million in the same period one year ago. Per share earnings rose 23% to 48 cents versus 39 cents a year ago. Sales grew 11% to $5.2 billion. Beverage division operating profit rose 15% to $295.