January 1, 2011 |
Battling back from a dismal 2009, Gatorade is refocusing on competitive athletes, and a new ad campaign seeks to carve out a market for three workout beverages. The Chicago-based unit of PepsiCo Inc. is airing commercials that promote its G Series, a trio of drinks it introduced last year that target student athletes' needs before, during and after a workout or athletic event. "It's a more holistic view," said Morgan Flatley, director of consumer engagement at Gatorade. "In our mind there's a tremendous amount of opportunity for the types of product we can deliver in the future for before, during and after activities," Flatley added, hinting at Gatorade's plans to introduce products other than beverages next year.
December 30, 2010 |
Soft drink companies usually get a bad rap in the raging debate about obesity. So it would seem encouraging that PepsiCo recently opened a research lab to study and develop more healthful products. And it happens to be right next to Yale University. This Hartford Courant story describes the connection this way: "The lab has no formal affiliation with Yale, but it operates near the campus and the researchers say they hope to benefit from their proximity to the university's resources.
July 22, 2010 |
Shortly after Mike White took over as chief executive of DirecTV, the former longtime PepsiCo executive discovered that the satellite broadcaster's human resources department had carted away all the Coke machines from the company's El Segundo headquarters. "They pulled the machines without asking me, and I got complaints about it," White laughingly recalled. "I said, 'Put the Coke machines back.' " Just as DirecTV went out of its way to make White feel welcome, he made a point of getting to know the people at his new employer.
CALIFORNIA | LOCAL
May 30, 2010 |
Michael H. Jordan, a skilled troubleshooter who held leadership roles at CBS, PepsiCo and Westinghouse, died Tuesday in New York from complications related to cancer, CBS Corp. announced. He was 73. Jordan was instrumental in crafting the media conglomerate that became the CBS of today as its chairman and chief executive. As the top executive at Westinghouse Electric Corp., he engineered the acquisition of CBS in 1995. He later shed Westinghouse's industrial businesses and kept the media business.
November 19, 2009 |
Signaling that marketing and international expansion will be critical to its future in an increasingly competitive landscape, DirecTV Group Inc. on Wednesday selected a top executive from PepsiCo with no experience in television to be its chief. Michael White, chief executive of PepsiCo's international operations and vice chairman for the beverage giant, will become CEO of El Segundo-based DirecTV on Jan. 1. He replaces Chase Carey, who left in June to become president and chief operating officer of media conglomerate News Corp.
November 7, 2009 |
A Wisconsin judge is tossing out a decision -- for now, at least -- that could have cost PepsiCo $1.26 billion after the soft drink maker didn't respond to a lawsuit alleging it stole the idea for bottled water. Two men claim that PepsiCo violated trade secrets and stole their idea to sell bottled water. They won a default $1.26-billion judgment last month after PepsiCo didn't respond. PepsiCo says a secretary who received letters relating to the case failed to act on them.
October 29, 2009 |
Two men who contend PepsiCo Inc. stole their idea to sell bottled water sued the snack- and drink-maker in Wisconsin and won a $1.26-billion judgment last month after the company didn't respond. PepsiCo, which calls the accusation "dubious," says it didn't know about the lawsuit until almost a week after the court granted the award without a trial. The company wants the court to toss out the ruling, known as a default judgment, or at least give PepsiCo a chance to fight the accusation.