BUSINESS
February 9, 2010 | By Jerry Hirsch and Coco Masters
Toyota is recalling its 2010 Prius and Lexus hybrids worldwide because of brake problems, marking another setback for a carmaker already plagued with recalls and suspended sales because of safety issues. The recall will include 437,000 vehicles, including 133,000 Prius and 14,500 Lexus models in the U.S. to update software in their anti-lock brake systems. In addition, the company is recalling about 7,300 of its 4-cylinder 2010 Camrys in the U.S., also for a possible brake-related problem.
BUSINESS
July 26, 2008 | From Times Staff and Wire Reports
Toyota is raising the U.S. price of its Prius hybrid by $500 for the 2009 model. Toyota Motor Corp.'s U.S. sales unit said the suggested retail price for a Prius will rise 2.2%. Base prices will range from $22,000 for the standard Prius to $24,270 for a touring model. The Japanese carmaker also announced new prices for a dozen other Toyota and Scion models, with an average increase of $181. Lexus, Toyota's luxury brand, announced higher prices for four vehicles as well.
OPINION
September 24, 2005
Re "Sticker shock," editorial, Sept. 17 I'm not used to blasphemy on The Times' editorial pages, but there it was Saturday. Yes, we Prius owners tend to wax on with unsolicited self-righteous orations about all the benefits of driving a hybrid. Our family is probably worse than most because we have two Priuses (Prei?) and a Honda Civic hybrid. I enjoyed reading The Times editorial, right up to the last sentence. Just a car? How can your editorial page ignore the heritage that made us the gridlocked, smog-choked slice of heaven that we are today?
AUTOS
April 17, 2013 | By Jerry Hirsch
Since introducing the first Prius in Japan back in 1997, Toyota Motor Corp. has sold 5 million hybrids worldwide, including 2 million in the U.S., the automaker said Wednesday. Toyota said the owners of its hybrids have saved more than 3 billion gallons of gasoline compared with vehicles powered by gasoline only. According to Department of Energy estimates, the hybrid vehicles on the road today save nearly 500 million gallons of petroleum annually in the U.S. "Toyota not only created the hybrid segment, they have consistently dominated it since launching the Prius in the U.S. back in 2000," said Alec Gutierrez, senior analyst at Kelley Blue Book.
AUTOS
April 19, 2013 | By Jerry Hirsch
Toyota's announcement Friday that it will start building the Lexus ES 350 at a factory in Georgetown, Ky., is part of a larger policy of moving production of cars to the markets where they are sold that could result in the automaker's Prius hybrid being built in the U.S. In an interview with The Times, Toyota's North American CEO Jim Lentz said the Prius would be the only major gap in Toyota's North American production once the Lexus assembly line...
BUSINESS
June 22, 2011 | Reuters
Toyota Motor Corp. will roll out the hybrid Prius' big brother this fall in the U.S. market. The Prius v is targeted at young families, with the "v" representing the versatility of increased interior room and cargo space. The Japanese automaker hopes to begin selling the vehicle in the U.S. in October, said Ed La Rocque, Toyota's U.S. marketing manager for advanced technology vehicles. Toyota will offer a plug-in version of the current Prius model in the first quarter of next year and a smaller version dubbed the Prius c in the first half, making the U.S. market the only one in the world with four Prius models.