January 13, 2010 |
Toyota calls the lemon-lime-colored hybrid vehicle a concept, but shoppers can expect to see a version of this compact car -- kind of a svelte version of the Toyota Matrix -- in showrooms in several years. This is Toyota channeling Apple Inc. Just as Apple has built a family of products around its original iPod -- from the tiny Shuffle to the Wi-Fi-enabled iPod Touch -- Toyota plans to build its Prius into a sub-brand. The concept it unveiled at the North American International Auto Show in Detroit is labeled the FT-CH dedicated hybrid concept, but Toyota executives acknowledge that it will become the Prius compact car offering.
February 9, 2010 |
Toyota is recalling its 2010 Prius and Lexus hybrids worldwide because of brake problems, marking another setback for a carmaker already plagued with recalls and suspended sales because of safety issues. The recall will include 437,000 vehicles, including 133,000 Prius and 14,500 Lexus models in the U.S. to update software in their anti-lock brake systems. In addition, the company is recalling about 7,300 of its 4-cylinder 2010 Camrys in the U.S., also for a possible brake-related problem.
October 26, 2007 |
A Prius minivan? It could happen, according to a top executive of Toyota Motor Corp., which makes the four-door hatchback, the world's bestselling gasoline-electric hybrid. There are no specific plans to develop other body styles for the Prius, Tokuichi Uranishi, Toyota's head of global marketing, said in an interview Thursday. But it's "something that is desirable from a marketing point of view," he said. "I think we should have a minivan hybrid in the U.S."
July 31, 2007 |
Coming soon to a Toyota dealer near you: a slightly cheaper Prius. Toyota Motor Corp. said Monday that it would introduce a new "standard" version of its popular gas-electric hybrid for the 2008 model year with a base price of $20,950, not including destination charges. That's 5.5%, $1,225, less than the lowest-cost 2007 model, but some equipment that came with that model, such as cruise control and heated rearview mirrors, will be optional on the new standard.
December 16, 2008 |
Plans to produce the Prius hybrid in the United States have been put on hold indefinitely, Toyota Motor Corp. said Monday. Reports surfaced in Japan last month that the automaker was delaying the start of Prius production at its plant near Tupelo, Miss., until 2011 at the earliest. Plans had called for the gas-sipping cars to start rolling off the line in 2010.
October 3, 2009 |
Toyota Motor Corp. has joined the growing ranks of automakers planning to bring advanced battery-powered vehicles to showrooms in the near future. The Japanese automaker said it planned to have a plug-in version of its popular Prius hybrid for sale in the U.S. in three years. "The target is 2012 to be coming to market with them," Irving Miller, a group vice president for Toyota's U.S. sales unit, said at a Los Angeles conference on climate change, Bloomberg News reported. Before that, "we're going to study the challenges of consumer demand," he said.