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July 4, 2008 | Alex Pham
The Sims, a popular computer game that's sold more than 100 million copies in the last eight years, has often been called a "dollhouse" game. What happens when the dolls break out of the dollhouse? That happened last summer when Electronic Arts, publisher of The Sims, teamed with Swedish clothing retailer H&M to sponsor an online fashion runway featuring outfits designed by players of The Sims. The companies received 1,000 digital entries uploaded to The Sims' website, then selected 60 outfits -- worn by Sims, of course -- to feature on a virtual runway show hosted by Yahoo Inc. The show got more than 500 million views, and about 100,000 people voted on the outfits.
June 20, 2008 | From the Associated Press
Massachusetts remains the "gold standard" for mining economic growth from technology and science while California is losing its luster, according to a study released Thursday. The report by the Milken Institute has ranked Massachusetts as the United States' top technology incubator all three times it has been compiled since 2002. But California slipped from second place for the first time to fourth, despite being home to Silicon Valley's fount of innovation.
May 28, 2008 | Ralph Vartabedian, Times Staff Writer
The flaming-hot weather earlier this month gave motorists in Southern California a reminder of how a car can become a kitchen oven. Leave a car parked in the sun on a 90-degree day with the windows up and the doors safely locked and the interior temperature can shoot up to 140 degrees. Is it asking the auto industry too much to give consumers a car that doesn't bake them? Apparently, a navigation system, alloy wheels and leather seats are supposed to be good enough.
April 13, 2008 | From Times Wire Services
Hewlett-Packard Co. plans to enter the growing market for pint-size computers targeted mainly to pint-size customers, introducing an ultra-portable PC it says is smaller than some textbooks and priced to appeal to schools. The Mini-Note weighs 2.63 pounds and has an 8.9-inch screen and an almost full-size keyboard, Hewlett-Packard said. Prices start at $499 for a model with Linux operating system software and $599 with Microsoft Corp.'s Windows. Hewlett-Packard gets more than half its PC revenue from notebook machines.
April 7, 2008 | From the Associated Press
Yahoo Inc. says it's poised to revolutionize online advertising after years of being outmaneuvered by Google Inc. But the slumping Internet pioneer might not get the chance to show off the latest improvements to its advertising platform unless it can convince increasingly impatient investors that the new approach will produce a bigger payoff than Microsoft Corp.'s unsolicited offer to buy the Sunnyvale, Calif.-based company for more than $40 billion.
April 2, 2008 | Joseph Menn, Times Staff Writer
Sprint Nextel Corp., the No. 3 U.S. cellphone carrier, reaffirmed its commitment Tuesday to a next-generation system for delivering data that an increasing number of analysts are questioning. At an industry conference, Sprint Chief Executive Dan Hesse said the Overland Park, Kan.-based company was sticking with a wireless technology known as WiMax. It can send large amounts of information through the air, but it does better in areas with flat terrain.
April 2, 2008 | Meg James, Times Staff Writer
Reality television impresario Mark Burnett doesn't think his latest business will be half-baked. The man behind such hits as "Survivor" and "The Apprentice" announced Tuesday that he had invested in microwave oven technology that aims to fully cook food. Burnett, 47, said he had a 25% stake in the firm, Microwave Science, which owns the rights to a trademarked technology called TrueCookPlus.
February 27, 2008 | From Times Wire Services
IBM Corp. introduced a mainframe computer that performs tasks more quickly while using less power, stepping up competition with Hewlett-Packard Co. and Dell Inc. for business customers. The computer can operate 50% faster, handling 70% more work, than current IBM mainframes, the Armonk, N.Y.-based company said. That reduces energy costs by as much as 85%, the company said. IBM, the biggest seller of mainframes, is redesigning the machines to challenge server networks, which can cheaply deliver Web pages and computer files.
February 2, 2008 | Peter Pae, Times Staff Writer
Two key Boeing Co. defense executives have been quietly transferred to the troubled 787 jetliner program, suggesting that problems with developing the plane could be worse than the company has revealed. In what some analysts said was an unusual move, the two executives were placed on "special assignment" with the commercial aircraft division in Seattle in early January, two weeks before Boeing announced that production problems had forced a further delay in initial deliveries of the Dreamliner.
January 9, 2008 | From the Associated Press
Hyundai Motor Co. launched its rear-wheel drive Genesis luxury sedan Tuesday, a car the South Korean company sees as its ticket into the ranks of the world's top-end automakers. Hyundai preceded the introduction by showing a promotion film featuring a decidedly James Bond-like actor driving the sleek, road-hugging vehicle. The screen then receded to reveal an orchestra and three South Korean tenors who gave a live performance of "Nessun dorma," an aria from Puccini's opera "Turandot."
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