Product Red Organization

There is nothing like a celebrity stepping forward as a do-gooder to bring out the skeptics. (Google: "Madonna" and "Malawi.") After all, it can be difficult to separate a publicity stunt from a heartfelt desire to help alleviate suffering. The fashion industry and its stars are especially suspect. That's because theirs is a business that places so much emphasis on image. There is a tendency to believe all things are in service to the fantasy.