May 15, 2013 |
Microsoft Corp. is partnering with Paramount Pictures on a promotional effort for the studio's "Star Trek Into Darkness. " It represents the biggest such undertaking ever for the software giant. The Redmond, Wash., company's campaign isn't short on whimsy: Bing, Microsoft's Internet search engine, was updated Tuesday to include the "Star Trek" language Klingon in its online translation service. But there also is strategic significance to the marketing venture, because it leverages so many Microsoft services, devices and platforms in a way not previously attempted by the company for a movie promotion.
May 12, 2013 |
Gregg Renfrew wants to change the way people live, starting with their cosmetics. Sitting in her light-filled office in Santa Monica, Renfrew rattles off the statistics she finds most alarming when it comes to some of the lotions, sprays and powders we apply to our bodies on a daily basis. "Did you know that there has not been a federal law passed since 1938 governing the cosmetics industry? And there are close to 12,000 ingredients used in all personal care products, from toothpaste to shampoo, lipstick to lotion, 80% of which have never been tested for safety on human health.
May 11, 2013 |
When I lived in the Middle East, I learned that tender tabbouleh salad and crunchy fried kibbeh , the celebrated Levantine croquette, share a key ingredient: bulgur. Since ancient times, bulgur has been a staple in the Fertile Crescent, where it is popular today as pilaf and is used in a variety of other dishes, including stuffed vegetables, lentil entrees, meat stews and stuffings for poultry. In fact, the word "bulgur" comes from Turkish, and southeastern Turkey may be the area where wheat was first cultivated.
May 7, 2013 |
Corey Perry wanted to carry the Ducks on his shoulders in the Stanley Cup playoffs. At least that was his plan leading into the first-round series against Detroit. Four games later, Perry has produced just one assist and the Ducks now are in a best-of-three fight against the Red Wings, with Game 5 on Wednesday night at Honda Center. "Obviously, it's not the start that I wanted, we're tied 2-2," Perry said. "Hopefully, I can get it going and we'll take things from there.
May 7, 2013 |
Herbalife Ltd. shares gained 4% and traded part of Monday above the price they were when hedge fund manager Bill Ackman first accused the Los Angeles nutritional products company of operating a long-running pyramid scheme. The company's stock price plummeted Dec. 19 after Ackman publicly disclosed that he had taken a $1-billion short position against its shares. In the four trading days after Ackman's announcement, the stock fell 43%, reaching an intra-day low of $24.24 on Christmas Eve. Taking a short position involves borrowing shares at a high price and selling them, expecting to repurchase them later when the price falls and thus profit from the decline in stock prices.
May 6, 2013 |
SACRAMENTO - A "Made in USA" label has long been seen as an advantage in marketing a product. Now there are in-state manufacturers that want to see the adoption of an official label that declares Made in California. State Sen. Ellen M. Corbett (D-San Leandro) has introduced legislation to require Go-Biz, the governor's business development office, to come up with a plan - including the new label - to promote California-manufactured products. The bill, now before the Senate Appropriations Committee, would enhance California's reputation for making environmentally safe and energy efficient products, Corbett said.