Promoters

Fox and Twitter have entered into a partnership to promote the broadcaster's programs and allow advertisers a way to reach TV audiences as they discuss the shows on the social network. In an announcement Monday timed to coincide with its upfront presentation to advertisers and media buyers in New York City, Fox said it would use Twitter to distribute clips of upcoming TV shows, tout highlights of live events or share video after episodes of various shows have aired.  Brand marketers would use Twitter's advertising platform to promote this network content.  PHOTOS: Tech we want to see in 2013 "Social media is a fantastic complement to compelling, live television content," said Toby Byrne, president of advertising for Fox Broadcasting Co. "Not only is it a great marketing tool for us, but it serves as the new water cooler for the most engaged fans ... so that opens up additional ways for us to connect brands with our audience.

Ranchers often argue that cattle grazing is the best way to combat cheatgrass, an aggressive invader that has taken over vast areas of the Great Basin, destroying the native sagebrush ecosystem and fueling huge wildfires. But a study published today in the Journal of Applied Ecology arrives at the opposite conclusion. Reseachers who studied 75 Great Basin sites invaded by cheatgrass found that greater grazing intensity promoted the alien's spread. “Our findings raise serious concerns regarding proposals to use cattle grazing to control [cheatgrass]

WASHINGTON - When Bolivian President Evo Morales expelled the U.S. Agency for International Development from his impoverished country last week, he complained that Washington "still has a mentality of domination and submission" in the region. It was a familiar charge for the State Department's principal foreign aid agency. In the last two years, it has been booted out of Russia, snubbed in Egypt and declared unwelcome by a bloc of left-leaning Latin American countries. USAID "threatens our sovereignty and stability," the eight-nation Bolivarian Alliance of the Americas fumed in June in a resolution that accused the United States of political interference, conspiracy and "looting our natural resources.

Metta World Peace has taken a leadership role in fostering mental health awareness. Starting Monday, World Peace and the Los Angeles County Department of Mental Health will partner in May for Mental Health Awareness Month. World Peace's "Talk It Out" campaign will be on display on Metropolitan Transportation Authority shelters, depots, buses and trains in both English and Spanish. “It's unnecessary stress if you're holding things in,” World Peace said. “It can just bring unnecessary stress to your heart and to your mind.

When Tesla Motors reports its first-ever profit Wednesday, much of the money will come courtesy of the state of California. In its zeal to push electric cars into the market, the state has created a system in which Tesla can make as much as $35,000 extra on each sale of its luxury Model S electric sports sedans. That's because the Palo Alto company qualifies for coveted state environmental credits that it can turn into cash. These Zero Emission Vehicle credits could put as much as $250 million in Tesla's coffers this year, according to one Wall Street analyst, and they are a key reason the 10-year-old automaker has survived this long.

At $25, general admission to the Museum of Modern Art in New York is among the highest in the nation. This month, the museum is promoting a word that its visitors don't hear very often: free. MoMA is kicking off a series of free-admission offers designed to draw attention to the fact that the museum is now open seven days a week. The museum is open 10:30 a.m. to 5:30 p.m. every day except Fridays, when it closes at 8 p.m. MoMA announced Wednesday on Twitter that for the remainder of May, the museum is offering free admission to the first 100 visitors on Tuesdays.

In one of the stranger plot twists in Hollywood, BitTorrent Inc., the technology company whose name was once synonymous in the creative community with Internet piracy, is now doing business with the film industry. The San Francisco company is partnering with Cinedigm, a leading Los Angeles distributor of independent films across digital platforms, to promote its newest release, "Arthur Newman," starring Colin Firth and Emily Blunt. Starting Monday, BitTorrent will help promote the film by inviting the 170 million users of its software - which helps facilitate the transfer of large data files - to watch the first seven minutes of the film prior to its theatrical release Friday.

Mark Wahlberg stands to make some money for all of his pain and gain -- and in more ways than one.  The actor's own line of fitness supplements, called Marked Nutrition, is being used to promote his new movie, Paramount Pictures' "Pain & Gain. " Wahlberg developed the products with Pittsburgh health and nutrition company GNC Holdings Inc., which since August has sold them at its stores and online. In interviews and in promotional materials, Wahlberg has touted his use of Marked in preparation for playing a bodybuilder in the Michael Bay-directed film.

Whether it leads to one of boxing's great careers remains a point of intrigue, but the boldness Saul "Canelo" Alvarez carries into the ring is something the sport doesn't often witness from a 22-year-old. "It speaks volumes that at 22 - this fighter who is Mexico's favorite champion and boxing's next superstar - he wants to fight the very best out there," Alvarez's promoter and mentor Oscar De La Hoya said. Alvarez (41-0-1, 30 knockouts) won the World Boxing Council super-welterweight title in March 2011, and he'll defend his belt for the sixth time Saturday night against World Boxing Assn.

WASHINGTON -- As the new U.S. Treasury secretary, Jacob J. Lew is taking up a familiar and so-far thankless task: trying to persuade top European officials to shift from austerity to more growth-oriented economic policies. That was a major focus of Lew's first swing through Europe last week as Treasury head, and on Wednesday in Washington, he again pushed the message, albeit gingerly. In a speech, Lew contrasted the divergent post-recession fortunes of the U.S. and Europe, noting that the American economy had grown for 14 straight quarters and added millions of jobs, while the Eurozone's output had fallen over the last five quarters and some of its member countries are battling extremely high unemployment.