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Promotion

SPORTS
January 28, 2014 | By Helene Elliott
Sometimes, giving away a bobblehead or a banner just isn't enough for a minor-league team to draw crowds or attention. The Bakersfield Condors of the ECHL are going to try something different this weekend by staging a promotion Friday that will give one lucky fan a cemetery plot for two. The next day's prize is a mini-basketball with either a Lakers logo or a Clippers logo. Write your own punchline there. As for the cemetery plot giveaway, the Condors' news release had a little fun. “Everyone in attendance will have the opportunity of a lifetime, or should we say "post-lifetime," to win two cemetery plots at Historic Union Cemetery valued at over $5,000,” the release said.
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WORLD
January 27, 2014 | By Laura King
CAIRO--Egypt's top generals gave their blessing to a presidential run by Abdel Fattah Sisi on Monday, the same day he was also promoted to field marshal. Both actions were viewed as indicators of a near-certain candidacy by Egypt's most powerful figure. Sisi, who led a popularly supported coup nearly seven months ago against the country's first democratically elected president, has not declared his political intentions, but even before Monday's endorsement by the top military council, there were growing signs he would do so soon.
BUSINESS
January 19, 2014 | By Marc Lifsher
SACRAMENTO - It's the time of year again when interest groups flock to the state Capitol steps to promote their causes. Media events with dozens of participants, sometimes hundreds, are staged, competing for attention from TV cameras, radio reporters and even pencil-pushing print journalists. Traditionally, the coveted west steps are ground zero, with the north steps running a close second. "They are a mix of theater and politics. It's groups of people looking for exposure and cameras to leverage the policy or legislation they want," said John Howard, editor of Capitol Weekly.
ENTERTAINMENT
January 17, 2014 | By Dawn C. Chmielewski
Online video site Vimeo is offering budding filmmakers help in promoting their films, in exchange for the opportunity to offer the content through its on-demand service. The announcement, timed to coincide with the start of the Sundance Film Festival in Park City, Utah, seeks to support filmmakers who raised at least $10,000 to finance their projects on such crowdfunding sites as Indiegogo, Kickstarter and Seed&Spark. The New York video company will offer free one-year Vimeo Pro accounts, providing video storage and and streaming and download services, to filmmakers whose projects are ready for distribution.
SPORTS
January 13, 2014 | By Lisa Dillman
This Dodger Stadium gathering on a winter day -- well, winter in name only -- was, among other things, to witness the arrival of the “ice truck,” officially kicking off the building of the rink for the Kings-Ducks game Jan. 25. Beyond, and above that, it marked a very public return of hockey legend Wayne Gretzky to the NHL fold. Gretzky talked about the day in larger terms, not personal ones. “It's a wonderful day, a great day for the sport,” Gretzky said Monday. “It's a great day for the Kings and the Ducks organizations.
CALIFORNIA | LOCAL
January 7, 2014 | By Michael Finnegan, Robert J. Lopez and Ben Welsh
The highest-ranking woman in the history of the Los Angeles Fire Department has announced her retirement, leaving no female officers among the agency's top command staff of deputy and assistant chiefs. The departure of Deputy Chief Roxanne V. Bercik comes as the department is struggling to hire and promote more women after a string of large city payouts for alleged sexual discrimination in the ranks. Bercik, 55, had been a leading advocate for recruiting and promoting more female firefighters.
SPORTS
January 6, 2014 | By Chris Foster
UCLA quarterback Brett Hundley sat and stared into the bright lights that hid the crowd of teammates and athletic department personnel present to root him on. "All the anticipation," Hundley said, smiling. It will only build from here. Hundley made it official Monday, announcing at a news conference that he would return for his junior season at UCLA. Westwood has officially entered a candidate in the 2014 Heisman Trophy race. There are many reasons Hundley said he decided to stay at UCLA rather than go to the NFL. He says he wants a college degree.
CALIFORNIA | LOCAL
December 27, 2013 | By Dan Weikel
As part of a nationwide crackdown on private tour bus companies, federal regulators have ordered a Los Angeles carrier to immediately cease operations because of widespread safety problems that endangered its employees and the traveling public. The Federal Motor Carrier Safety Administration took action Thursday against John Andrew Ciego, whose company It's Good Promotion presented an "imminent hazard" to coach operators, passengers and motorists. According to case records, investigators found that Ciego's firm did not properly repair, inspect or maintain vehicles and operated unsafe buses from four other companies that had been previously shut down by the motor carrier administration.
SPORTS
December 20, 2013 | By Gary Klein
LAS VEGAS - New USC Coach Steve Sarkisian met with parents of Trojans players Friday and told them he has always promoted an atmosphere of compliance and that he was confident he could prove that if questioned by the NCAA, several parents said. The parents, who requested anonymity because they did not want to speak publicly, said Sarkisian raised the issue during a meeting that was held in a hotel ballroom and covered a range of topics, including open competition for positions, dealing with agents and a parent's request to continue a pregame prayer on the field for players, coaches and family members.
BUSINESS
December 17, 2013 | By Ricardo Lopez
Ending a practice that some say creates a conflict of interest, British pharmaceutical company GlaxoSmithKline said Tuesday it would end its practice of paying doctors to promote its drugs. Glaxo, maker of drugs such as the antidepressant Paxil, also said it would no longer tie compensation of sales representatives to the number of prescriptions a doctor writes, the company's chief executive said in a statement. The changes "are designed to bring greater clarity and confidence that whenever we talk to a doctor, nurse or other prescriber, it is patients' interests that always come first," said Andrew Witty, Glaxo's chief executive.
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