January 30, 1996 |
Midway through the Los Angeles Festival of 1987, Rick Miramontez, the event's publicist, sensed a press backlash to printing more festival-related photos. He realized he had to create a photo opportunity so enticing that the press couldn't resist it. He found the perfect moment at the Playboy Mansion, during the opening night reception for the Lyon Opera Ballet. Miramontez stripped off his clothes and jumped into the pool.