Pure Gold Inc

Parking, at least, is no longer a problem at the Redlands headquarters of Pure Gold, in its heyday California's second-largest citrus marketer after Sunkist Growers. Even just a year ago, the 20-odd parking spaces were at a premium, but then the staff numbered 43. Today, the payroll is down to 14 employees. Finances got so tight that three months ago, the cooperative reluctantly let go the general manager who spearheaded the cost-cutting efforts over the previous 18 months.

Parking, at least, is no longer a problem at the Redlands headquarters of Pure Gold, in its heyday California's second-largest citrus marketer after Sunkist Growers. Even just a year ago, the 20-odd parking spaces were at a premium, but then the staff numbered 43. Today, the payroll is down to 14 employees. Finances got so tight that three months ago, the cooperative reluctantly let go the general manager who spearheaded the cost-cutting efforts over the previous 18 months.