Q5 Corp

Saturday mornings on ABC will look a little different this fall. Some of those behind the scenes on this season's programs like the new look. Others hate it--and the force behind it--with a passion. Changes in the way some familiar cartoon characters speak, act and look in ABC's Saturday morning children's schedule, as well the design of new shows, are largely due to the input of a Glendale-based company with a name like something out of a James Bond movie: the Q5 Corp.

Saturday mornings on ABC will look a little different this fall. Some of those behind the scenes on this season's programs like the new look. Others hate it--and the force behind it--with a passion. Changes in the way some familiar cartoon characters speak, act and look in ABC's Saturday morning children's schedule, as well the design of new shows, are largely due to the input of a Glendale-based company with a name like something out of a James Bond movie: the Q5 Corp.

I was appalled upon reading about the consulting company Q5 Corp. and its insipid influence on children's cartoons ("How Image Makers Shape Kids' TV," by Diane Haithman, Sept. 3). The decline in the quality and humorous content of cartoons in recent years (especially with the advent of half-hour commercials for toy lines) is bad enough without having these social putterers drain the last dregs of creativity from this supposed entertainment. There is no question which one of the before-and-after character drawings printed in the article has the most personality and visual interest.