April 11, 1994 |
The British Knights Inc. shoe company is offering teen-agers free athletic shoes if they turn in clothing bearing the image of Joe Camel, the R.J. Reynolds Tobacco Co.'s pitch 'toon. The company calls the move a symbolic gesture. "Joe Camel . . . is trying to increase smoking in our target market," said Larry Schwartz, the company's executive vice president.
October 16, 2004 |
R.J. Reynolds Tobacco Co. won an antitrust lawsuit brought by a discount cigarette retailer that sought more than $60 million in damages. An eight-person federal jury ruled that R.J. Reynolds didn't violate antitrust rules. Cigarettes Cheaper, based in Benicia, Calif., claimed the company hurt its business by not including it in discounts and two-for-one deals on Reynolds products. A Cigarettes Cheaper spokesman said the retailer planned to appeal the ruling.