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BUSINESS
June 6, 2007 | From Reuters
Online auctioneer EBay Inc. said Tuesday that it was ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing plan to sell cable television ads. The move, which puts EBay into competition with Web search leader Google Inc.'s recent expansion into radio advertising, involves EBay partnering with Encino-based Bid4Spots Inc. to power what it calls the EBay Media Marketplace for Radio. The new U.S.
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ENTERTAINMENT
June 17, 2013 | By Meg James
Advertising strategy firm Magna Global has predicted the global advertising market would grow by 6% next year as the health of U.S. and European markets improves and as digital spending accelerates. In its mid-year advertising forecast, Magna Global adjusted slightly its estimates for the year and now predicts 3% growth to $486 billion for 2013. Next year, the worldwide ad market should reach $515 billion. Spending on digital media will jump 13.4% to $113.6 billion, with much of the growth coming from search and video.
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BUSINESS
December 26, 1989 | BRUCE HOROVITZ
When FM rock station KQLZ, known as Pirate Radio, broadcast ads recently for a Los Angeles ticket scalping agency, it received angry complaints from a few listeners. The ads were quickly killed. "Why accept a commercial if it's going to irritate your listeners?" posed Scott Shannon, the station's program director and drive time disc jockey. "If you're just doing it for the money, that's like prostitution."
CALIFORNIA | LOCAL
November 13, 2010 | By Patrick McGreevy, Los Angeles Times
Political ads sent by text message or placed on websites will have to include a message to voters disclosing who is behind them under new rules approved Friday by the state's campaign watchdog agency. The rule from the California Fair Political Practices Commission subjects online ads to the standards that apply to television, radio and print political advertising. "What we have here is a logical extension of existing rules for more traditional forms of political communications into the online universe," said Commission Chairman Dan Schnur.
BUSINESS
April 16, 1998 | MARLA MATZER, SPECIAL TO THE TIMES
Saying Seagram's controversial foray into television advertising has been a nonevent in the 51 U.S. markets where stations have accepted its liquor ads, President Edgar Bronfman Jr. vowed Wednesday that the company will continue its push into TV and radio advertising. "I am confident we will soon see Seagram's products widely advertised on radio and television," Bronfman said in a speech to the Advertising Club of Los Angeles.
ENTERTAINMENT
March 28, 1990 | CLAUDIA PUIG, TIMES STAFF WRITER
Choosing from among the more than 80 radio stations in Southern California can be a confusing, even mind-boggling experience. If you're a nostalgic sort, do you tune in to the station "with more of your favorite oldies" (KRTH-FM)? Or to the one with "all oldies all the time" (KRLA-AM)? What about "non-stop oldies" (KODJ-FM)? There's also the option of the "only station for classic rock" (KLSX-FM). And another with "more music, more memories" (KLIT-FM).
NEWS
October 12, 1990
Robert Schulberg, a writer and radio advertising executive, has died. He was 70. Schulberg died Sunday at his Los Angeles Home of Creutzfeldt-Jakob disease, a rare degenerative disease of the brain. Born in New York City and educated at Union College, Schulberg served as an airborne infantry officer in World War II and was a press officer at the Potsdam Conference.
BUSINESS
August 9, 2001 | GREG JOHNSON, TIMES STAFF WRITER
More evidence of the ongoing advertising slump surfaced Wednesday with the radio and magazine sectors reporting continued revenue slides in recent months. A market research firm also predicted that Internet advertising would face slow growth during the remainder of the year. National radio advertising fell by 20% during June compared with the same month a year ago, and local revenue fell by 4%, according to the Radio Advertising Bureau.
BUSINESS
May 31, 1990 | Chris Woodyard, Times staff writer
Bicyclist and Tacos: Taco Bell rolled out a $12-million television and radio advertising campaign Wednesday that could solidify Greg LeMond as the first bicycle racer ever to strike a chord of recognition as an American celebrity. The Nevada native who won the Tour de France last year will be the featured celebrity of the Irvine-based fast-food chain's "Tacos to Go" campaign.
BUSINESS
November 26, 1996
Premiere Radio Networks Inc., a Sherman Oaks supplier of radio programming, said it completed its $4-million investment and "strategic alliance" with AudioNet. Founded about a year ago, Dallas-based AudioNet broadcasts audio content on the Internet and World Wide Web. The deal calls for Premiere to act as AudioNet's exclusive sales representative for network radio advertising.
BUSINESS
May 10, 2008 | From the Associated Press
Clear Channel Communications Inc., a major radio and outdoor advertising company, reported higher first-quarter earnings Friday on asset sales but operating results were flat, reflecting weak demand for radio advertising. The San Antonio-based company is battling its lenders in court as it tries to go private. It says it's not sure when the $19.5-billion deal will close, if at all. Clear Channel said it earned $799.7 million, or $1.61 a share, in the first three months, compared with $102.
BUSINESS
June 6, 2007 | From Reuters
Online auctioneer EBay Inc. said Tuesday that it was ready to begin auctioning advertising airtime on 2,300 participating U.S. radio stations, expanding on an existing plan to sell cable television ads. The move, which puts EBay into competition with Web search leader Google Inc.'s recent expansion into radio advertising, involves EBay partnering with Encino-based Bid4Spots Inc. to power what it calls the EBay Media Marketplace for Radio. The new U.S.
BUSINESS
April 16, 2007 | From the Associated Press
Google Inc. and Clear Channel Communications Inc. announced a long-term agreement Sunday that will allow the Internet search leader to place advertising for its online customers on more than 675 Clear Channel radio stations. "This radio partnership with Clear Channel is a pretty big statement that Google is in the radio industry to stay and have a big impact," said Drew Hilles, Google Audio's national sales director.
ENTERTAINMENT
February 27, 2007 | From a Times staff writer
Country KKGO-AM (1260) and classical KMZT-FM (105.1) switched frequencies and music formats Monday, but the advertising on the two stations wasn't as quick to follow. During the morning hours, an ad for an L.A. Philharmonic concert was heard amid the country tunes on what is now KKGO-FM, while the classical strains on the new KMZT-AM contained a commercial with Tanya Roberts hawking a Las Vegas promotion.
BUSINESS
November 8, 2006 | From Reuters
Web search leader Google Inc. is hiring scores of radio salespeople and is spending heavily in a bid to expand its position in the $20-billion radio industry. Google spokesman Michael Mayzel said the company would begin a public test of Google Audio Ads by year-end. Advertisers will be able sign up for targeted radio ads using the same AdWords system they use to buy Web search ads.
BUSINESS
September 18, 2006 | From the Associated Press
As its rivals create a bigger buzz on the Internet, Yahoo Inc. is hitting television and radio airwaves to remind people that its website remains on the cutting edge of technology and culture. The advertising blitz, scheduled to begin Thursday, marks the Sunnyvale, Calif.-based company's biggest marketing push in two years. Besides buying TV and radio time, Yahoo also will be spreading its messages in movie theaters across the United States.
ENTERTAINMENT
July 27, 1987 | Arts and entertainment reports from The Times, national and international news services and the nation's press
Counterculture hero Jerry Garcia of the Grateful Dead is going commercial. He's part of the new $20-million radio advertising campaign for Levi's 501 jeans, along with Leon Redbone and bluesman Robert Cray. The rotund, grey-bearded Garcia ends his spot by singing, "501 blues, shrink to fit only me." An advertising agency approached the Dead about doing a commercial as a group but that was rejected.
CALIFORNIA | LOCAL
January 11, 2006 | Patrick McGreevy and Steve Hymon, Times Staff Writers
Taking another jab in its labor dispute with Mayor Antonio Villaraigosa, a union representing 8,000 Los Angeles city employees began airing a radio advertisement Tuesday that accuses the mayor of planning to raise taxes unnecessarily. The Engineers and Architects Assn., which is negotiating a new contract with the city, began airing the 60-second ad on KFWB-AM (980).
BUSINESS
August 10, 2004 | From Bloomberg News
Viacom Inc. said advertising at its 185 radio stations might not improve through September, continuing a trend that last quarter caused the radio unit to lag behind the company's other media divisions. Radio sales at Viacom rose 2% during the first half of 2004, compared with increases of 19% for its MTV Networks cable television unit and 15% at CBS. Radio contributed 7.
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