Advertisement
YOU ARE HERE: LAT HomeCollectionsRadio Advertising
IN THE NEWS

Radio Advertising

BUSINESS
November 7, 1997 | From Associated Press
For the first time since a 1996 law set off more than 1,000 mergers among radio stations, the Justice Department sued on Thursday to block one of the deals: Chancellor Media Corp.'s $54-million acquisition of four New York stations. In a complaint filed in U.S. District Court in New York, the department alleged that Chancellor's deal with SFX Broadcasting Inc.
Advertisement
NEWS
August 9, 1997 | KASPER ZEUTHEN, TIMES STAFF WRITER
In a move expected to spark an avalanche of commercials for prescription drugs, the Food and Drug Administration on Friday announced a policy giving pharmaceutical companies more leeway to promote their products on television and radio. The revised FDA restrictions mean companies may spell out their product's explicit purpose on commercials without including a long list of side effects and potential problems associated with the drug.
NEWS
March 21, 1997 | DAN MORAIN, TIMES STAFF WRITER
After many delays and missteps, the Wilson administration on Thursday launched a major new anti-smoking advertising blitz, featuring an especially strong television spot showing a woman who has throat cancer but is so addicted to nicotine that she continues to smoke through a hole in her throat. The ads are the first by the state in more than two years and represent the opening $22-million phase of a three-year $67.5-million campaign.
BUSINESS
November 26, 1996
Premiere Radio Networks Inc., a Sherman Oaks supplier of radio programming, said it completed its $4-million investment and "strategic alliance" with AudioNet. Founded about a year ago, Dallas-based AudioNet broadcasts audio content on the Internet and World Wide Web. The deal calls for Premiere to act as AudioNet's exclusive sales representative for network radio advertising.
BUSINESS
July 9, 1996 | SALLIE HOFMEISTER
Radio broadcasters have long been the pipsqueaks of advertising because of the narrow niche audiences that individual stations offer to the McDonald'ses and Jiffy Lubes of the world. But flush with new powers to amass groups of stations, radio owners are now threatening to cut into newspapers' dominance in local advertising. "With one station in a market, you can't get Pizza Hut's interest," said Norman Feuer, president and chief executive of Triathlon Broadcasting Co.
ENTERTAINMENT
April 25, 1995 | JERRY CROWE, TIMES STAFF WRITER
Sundays will be (silver and) Black Sabbath this fall on Los Angeles classic-rock radio station KLSX-FM (97.1), which signed on last month as the flagship for the Raiders' radio network. Pro football and classic rock might seem an odd coupling--the staid NFL has been called the No Fun League--but KLSX is among a growing number of FM stations across the country that have aligned themselves with NFL teams.
BUSINESS
January 20, 1995 | DENISE GELLENE, TIMES STAFF WRITER
A California law designed to take the hype out of attorney advertising went into effect this month, and personal injury lawyer Larry H. Parker sure isn't enjoying it. Gone are Parker's ads showing a healthy-looking man in a Hawaiian shirt sipping a cool drink and proclaiming, "Larry Parker won me $2.1 million, and I'm sure enjoying it." To comply with the law, the Long Beach attorney has been forced to scrap the trademark TV commercials so familiar to daytime viewers.
CALIFORNIA | LOCAL
October 27, 1994 | PAUL FELDMAN, TIMES STAFF WRITER
With less than two weeks remaining before Election Day, the battle over Proposition 187 continued to heat up Wednesday with controversy erupting over a planned last-minute pro-187 radio ad campaign by a national immigration reform organization. Meanwhile, LAPD Chief Willie L.
CALIFORNIA | LOCAL
October 26, 1994 | PAUL FELDMAN, TIMES STAFF WRITER
With two weeks left before Election Day, the battle over Proposition 187 continued to heat up Tuesday with controversy erupting over a planned last-minute pro-187 radio ad campaign by a national immigration reform organization. Meanwhile, LAPD Chief Willie L.
NEWS
October 12, 1994 | PAUL FELDMAN, TIMES STAFF WRITER
Opponents of Proposition 187 launched their radio advertising campaign Tuesday, airing a tough 60-second spot charging that the anti-illegal immigration ballot measure would lead to increased crime and is being backed by white supremacists. Sponsors of the initiative responded in interviews that the white supremacist allegation is ludicrous and potentially libelous.
Los Angeles Times Articles
|