May 22, 1998 |
It's not unusual for zealous owners of General Motors' electric cars to pitch the auto maker on ways to promote its EV1. One actress developed a script that likened the car's rounded contours to a woman's body. A Hollywood production company owner offered several plot lines and free use of his company's equipment. But Marvin Rush has gone where no EV1 enthusiast has gone before.
April 16, 1998 |
Saying Seagram's controversial foray into television advertising has been a nonevent in the 51 U.S. markets where stations have accepted its liquor ads, President Edgar Bronfman Jr. vowed Wednesday that the company will continue its push into TV and radio advertising. "I am confident we will soon see Seagram's products widely advertised on radio and television," Bronfman said in a speech to the Advertising Club of Los Angeles.
April 11, 1998 |
Don't be surprised if you hear a disc jockey introduce a record by advising motorists to pull over to the side of the road and pay attention--because they're about to hear a classic. In fact, thousands of radio listeners will hear exactly that in coming weeks under a controversial new advertising campaign in which Capitol Nashville Records is paying CBS-owned radio stations to air 10-second spots before or after selected records are played.
April 1, 1998 |
A proposed radio merger that the Justice Department had challenged was abandoned Tuesday, and the government is requiring the sell-off of 18 radio stations as a condition of approving two other billion-dollar mergers in the rapidly consolidating industry.
December 24, 1997 |
Conservative KABC talk-show host Larry Elder is taking his controversial show national. Elder signed a deal this week with Synergy Broadcasting--the Newport Beach-based syndicator behind the top-rated Dr. Laura Schlessinger show--in a move he hopes will bring him a national audience, though Los Angeles' KABC-AM (790) will remain his flagship station.
November 7, 1997 |
For the first time since a 1996 law set off more than 1,000 mergers among radio stations, the Justice Department sued on Thursday to block one of the deals: Chancellor Media Corp.'s $54-million acquisition of four New York stations. In a complaint filed in U.S. District Court in New York, the department alleged that Chancellor's deal with SFX Broadcasting Inc.
August 9, 1997 |
In a move expected to spark an avalanche of commercials for prescription drugs, the Food and Drug Administration on Friday announced a policy giving pharmaceutical companies more leeway to promote their products on television and radio. The revised FDA restrictions mean companies may spell out their product's explicit purpose on commercials without including a long list of side effects and potential problems associated with the drug.
March 21, 1997 |
After many delays and missteps, the Wilson administration on Thursday launched a major new anti-smoking advertising blitz, featuring an especially strong television spot showing a woman who has throat cancer but is so addicted to nicotine that she continues to smoke through a hole in her throat. The ads are the first by the state in more than two years and represent the opening $22-million phase of a three-year $67.5-million campaign.
November 26, 1996
Premiere Radio Networks Inc., a Sherman Oaks supplier of radio programming, said it completed its $4-million investment and "strategic alliance" with AudioNet. Founded about a year ago, Dallas-based AudioNet broadcasts audio content on the Internet and World Wide Web. The deal calls for Premiere to act as AudioNet's exclusive sales representative for network radio advertising.
July 9, 1996 |
Radio broadcasters have long been the pipsqueaks of advertising because of the narrow niche audiences that individual stations offer to the McDonald'ses and Jiffy Lubes of the world. But flush with new powers to amass groups of stations, radio owners are now threatening to cut into newspapers' dominance in local advertising. "With one station in a market, you can't get Pizza Hut's interest," said Norman Feuer, president and chief executive of Triathlon Broadcasting Co.