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Radio Audiences Hispanics

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May 28, 1996 | STEVE WEINSTEIN, SPECIAL TO THE TIMES
Arbitron, the lone company devoted to measuring ratings for all Southland radio stations, plans this summer to run tests that might help remedy what one unhappy station manager terms "the Watergate" of the radio business. The controversy is all about language, specifically Spanish, and whether knowing exactly what percentage of Southern California's vast Latino population speaks only Spanish, only English or both is necessary for accurately determining the most popular radio outlets.
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ENTERTAINMENT
May 28, 1996 | STEVE WEINSTEIN, SPECIAL TO THE TIMES
Arbitron, the lone company devoted to measuring ratings for all Southland radio stations, plans this summer to run tests that might help remedy what one unhappy station manager terms "the Watergate" of the radio business. The controversy is all about language, specifically Spanish, and whether knowing exactly what percentage of Southern California's vast Latino population speaks only Spanish, only English or both is necessary for accurately determining the most popular radio outlets.
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