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Radio Nueva Vida Network

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CALIFORNIA | LOCAL
May 19, 2001 | WILLIAM LOBDELL, TIMES STAFF WRITER
When the radio ratings came out in January, recalls Mary Guthrie, general manager for the Radio Nueva Vida Network, a call came in from a puzzled Arbitron official who asked: "Who are you guys?" Good question. Radio Nueva Vida's newest Spanish-language station, KLTX-AM (1390), had jumped into 35th place (of 52 stations) in Los Angeles during its first three months of broadcasting, according to Arbitron. During the latest ratings period, the station slipped to 42nd place.
ARTICLES BY DATE
CALIFORNIA | LOCAL
May 19, 2001 | WILLIAM LOBDELL, TIMES STAFF WRITER
When the radio ratings came out in January, recalls Mary Guthrie, general manager for the Radio Nueva Vida Network, a call came in from a puzzled Arbitron official who asked: "Who are you guys?" Good question. Radio Nueva Vida's newest Spanish-language station, KLTX-AM (1390), had jumped into 35th place (of 52 stations) in Los Angeles during its first three months of broadcasting, according to Arbitron. During the latest ratings period, the station slipped to 42nd place.
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