August 16, 2001 |
O n your mark ... get set ... go!! The frenzy set off by the gun blast accompanying these well-worn words can just as easily refer to the film industry's marketing mania, a race fueled by visions of a big box-office opening. So, the question is: Does a comedy like "Rat Race," which doesn't have a snappy two-word high-concept line or the magic number "2" following its title, have what it takes to stay in the running against the summer's more visibly promotable fare?