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Reading Rainbow

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BUSINESS
July 5, 2012 | By Michelle Maltais
Books may not exactly be the final frontier, but how we read is certainly in transition. So when "Reading Rainbow" host and "Star Trek" actor LeVar Burton saw a need and opportunity for reconnecting today's youth with a love of reading, he decided to make it so. "It is no longer appropriate for me as an American to sit by and expect my government to get it done," Burton said in a casual conversation with The Times. Reading Rainbow is starting a new chapter as an iPad app, bringing with it the engaging storytelling that was the essence of the TV show that encouraged generations of children to love reading.
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ENTERTAINMENT
April 12, 2014 | By Alicia Banks
Around noon Saturday, a stroll down Trousdale Parkway on USC's campus during the L.A. Times Festival of Books turned up mothers and daughters wearing headbands with balloons shaped like Minnie Mouse's ears, as well as a person inside a Wienerschnitzel hot dog costume who posed for pictures. A few yards away, adults sang the first few lines of a popular show at the Children's Stage: “Butterfly in the sky, I can go twice as high.…” Before the crowd could continue in chorus, actor LeVar Burton asked whether anyone had seen an episode of "Reading Rainbow," the PBS children's show he once hosted.
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ENTERTAINMENT
January 25, 1992
Obviously "Roots" producer Stan Margulies has never sat with a room full of children and watched "Reading Rainbow" ("Touching a Nation's Soul," Jan. 18). LeVar Burton does have an incredible career--his work is enjoyed by many, many children, parents and educators. Apparently, the role of an excellent teacher in an innovative, educational television program is undervalued and underappreciated. Burton may have once touched the soul of a nation, but daily he touches the minds of our nation's future.
BUSINESS
December 5, 2012 | By Deborah Netburn
Butterfly in the sky I can fly twice as high ... Children of the '80s, this one is for you: The beloved kids' show "Reading Rainbow" and its host LeVar Burton are the latest PBS icons to get the remix treatment, thanks to the efforts of PBS Digital Studios and the Auto-Tune song maker John D. Boswell, a.k.a. Melody Sheep. PBS Digital Studios started its remixing project in June with its most popular (and I'd argue best) video, "Garden of Your Mind," featuring Fred Rogers (i.e., Mister Rogers)
ENTERTAINMENT
June 21, 1985 | LEE MARGULIES, Times Staff Writer
Summer vacation is here and with it, for the third year in a row, comes an irony: One of the ways parents can get their youngsters to keep up their reading while they're out of school is by having them watch television. Not just any television, of course, but "Reading Rainbow," the bright, energetic public television series that tries to convey to children in the 5-to-8 age range the joy of reading. And does so with notable success.
ENTERTAINMENT
March 16, 2001 | LYNNE HEFFLEY, TIMES STAFF WRITER
"Reading Rainbow" doesn't have the high profile of other PBS children's shows, but this quietly fine series, 18 seasons later, is as fresh as ever, introducing viewers to the joy of books with entertaining show-and-tell informality and the warmth of its enthusiastic host, actor-director LeVar Burton. Friday's episode is one of the best yet.
ENTERTAINMENT
May 16, 1989 | DANIEL CERONE
KLCS Channel 58, the TV station owned by the Los Angeles Unified School District, altered its broadcast schedule in response to the teachers strike Monday to include more instructional programs that do not require an adult educator's presence. The strike also shut down two 52-part educational series that KLCS is producing--"Driver Education" and "Educational and Career Planning"--because six certificated staff members were called into classrooms to fill in for striking teachers, said Sabrina Fair Thomas, manager of program scheduling.
ENTERTAINMENT
March 15, 2001
Some broadcast and cable programs contain material included in the public school curriculum and on standardized examinations. Here are home-viewing tips: Today--"Mayoral Candidate Debate" (KCET 7-8 p.m.) Special edition of "Life & Times Tonight" presents highlights from the Wednesday night debate among six candidates for Los Angeles mayor. Jess Marlow and Val Zavala anchor. Also "Risky Business: The Day Traders" (A&E 10-11 p.m.) Profiles home and office computer-users who trade on the stock market, including one so addicted to the activity he entered a 12-step program, a woman driven to financial ruin and a former milkman struggling through day-trader boot camp.
ENTERTAINMENT
September 1, 2008 | Houston Mitchell, Times Staff Writer
School is almost here, which means I will get to sleep in while my 7-year-old daughter, Hannah, learns whatever you learn in second grade nowadays (I believe it's how to build your own Web page and the economics of texting). But as her return to school nears, I find myself saddened, not only because as a night-shift worker I will soon be spending less time with her, but also because my TV viewing habits will probably change. PBS Kids, the Disney Channel and the plethora of Nickelodeon stations won't get as much airtime on the Jumbotron in our living room.
ENTERTAINMENT
February 5, 1998
Do your offspring invent wacky stories or weirdly wonderful drawings? If they're in grades K-3, tell them about "The Young Writers and Illustrators Contest," presented by "Reading Rainbow," the acclaimed, Emmy Award-winning PBS children's show that sparks kids' interest in books. Grand prizes are IBM multimedia computers with printers; second-placers get Panasonic Omnivision VCRs.
BUSINESS
July 5, 2012 | By Michelle Maltais
Books may not exactly be the final frontier, but how we read is certainly in transition. So when "Reading Rainbow" host and "Star Trek" actor LeVar Burton saw a need and opportunity for reconnecting today's youth with a love of reading, he decided to make it so. "It is no longer appropriate for me as an American to sit by and expect my government to get it done," Burton said in a casual conversation with The Times. Reading Rainbow is starting a new chapter as an iPad app, bringing with it the engaging storytelling that was the essence of the TV show that encouraged generations of children to love reading.
ENTERTAINMENT
September 1, 2008 | Houston Mitchell, Times Staff Writer
School is almost here, which means I will get to sleep in while my 7-year-old daughter, Hannah, learns whatever you learn in second grade nowadays (I believe it's how to build your own Web page and the economics of texting). But as her return to school nears, I find myself saddened, not only because as a night-shift worker I will soon be spending less time with her, but also because my TV viewing habits will probably change. PBS Kids, the Disney Channel and the plethora of Nickelodeon stations won't get as much airtime on the Jumbotron in our living room.
ENTERTAINMENT
May 27, 2003 | David Bauder, Associated Press
In a plea for the life of "Reading Rainbow," host LeVar Burton returned to a familiar setting: the stage where he picked up the PBS show's seventh Emmy Award for best children's television series. "If you are a wealthy philanthropist out there, I'm not that difficult to find," said Burton, the show's executive producer and host since it began in 1983. He's still waiting.
ENTERTAINMENT
March 16, 2001 | LYNNE HEFFLEY, TIMES STAFF WRITER
"Reading Rainbow" doesn't have the high profile of other PBS children's shows, but this quietly fine series, 18 seasons later, is as fresh as ever, introducing viewers to the joy of books with entertaining show-and-tell informality and the warmth of its enthusiastic host, actor-director LeVar Burton. Friday's episode is one of the best yet.
ENTERTAINMENT
March 15, 2001
Some broadcast and cable programs contain material included in the public school curriculum and on standardized examinations. Here are home-viewing tips: Today--"Mayoral Candidate Debate" (KCET 7-8 p.m.) Special edition of "Life & Times Tonight" presents highlights from the Wednesday night debate among six candidates for Los Angeles mayor. Jess Marlow and Val Zavala anchor. Also "Risky Business: The Day Traders" (A&E 10-11 p.m.) Profiles home and office computer-users who trade on the stock market, including one so addicted to the activity he entered a 12-step program, a woman driven to financial ruin and a former milkman struggling through day-trader boot camp.
ENTERTAINMENT
May 8, 2000 | LYNNE HEFFLEY, TIMES STAFF WRITER
The big-budget reading skills-promoting children's series "Between the Lions" may be PBS' new crown jewel, but that doesn't mean older gems have lost their luster. One of those is "Reading Rainbow," a show that has quietly promoted children's literacy since 1983.
BUSINESS
December 5, 2012 | By Deborah Netburn
Butterfly in the sky I can fly twice as high ... Children of the '80s, this one is for you: The beloved kids' show "Reading Rainbow" and its host LeVar Burton are the latest PBS icons to get the remix treatment, thanks to the efforts of PBS Digital Studios and the Auto-Tune song maker John D. Boswell, a.k.a. Melody Sheep. PBS Digital Studios started its remixing project in June with its most popular (and I'd argue best) video, "Garden of Your Mind," featuring Fred Rogers (i.e., Mister Rogers)
ENTERTAINMENT
May 8, 2000 | LYNNE HEFFLEY, TIMES STAFF WRITER
The big-budget reading skills-promoting children's series "Between the Lions" may be PBS' new crown jewel, but that doesn't mean older gems have lost their luster. One of those is "Reading Rainbow," a show that has quietly promoted children's literacy since 1983.
ENTERTAINMENT
February 5, 1998
Do your offspring invent wacky stories or weirdly wonderful drawings? If they're in grades K-3, tell them about "The Young Writers and Illustrators Contest," presented by "Reading Rainbow," the acclaimed, Emmy Award-winning PBS children's show that sparks kids' interest in books. Grand prizes are IBM multimedia computers with printers; second-placers get Panasonic Omnivision VCRs.
NEWS
April 6, 1997 | LEE HARRIS, TIMES WRITER WRITER
Disney Channel launches its participation in the cable industry's "Tune In to Kids and Family Week" with the premiere of its 1995 box-office hit Pocahontas (Sunday at 7 p.m.). The animated film combined historical fact with popular folklore and legend. The voice cast includes Mel Gibson as Smith and Native American actress Irene Bedard in the title role. The soundtrack won Oscars for best score and best song ("Colors of the Wind" sung by Vanessa Williams). For the family.
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