Advertisement
YOU ARE HERE: LAT HomeCollectionsReality Bites Movie
IN THE NEWS

Reality Bites Movie

FEATURED ARTICLES
CALIFORNIA | LOCAL
December 20, 1996 | RANDAL C. ARCHIBOLD, TIMES STAFF WRITER
Showing teenagers anti-tobacco advertisements just before they watch a feature film seems to "inoculate" them against glamorous depictions of smoking, a UC Irvine researcher concluded in a recent study. UCI marketing professor Cornelia Pechmann said her study, which has not yet been published, provides evidence about the effectiveness of such ads in "reminding children about the dangers of smoking" at a time when public health experts say teen smoking is on the rise.
ARTICLES BY DATE
CALIFORNIA | LOCAL
December 20, 1996 | RANDAL C. ARCHIBOLD, TIMES STAFF WRITER
Showing teenagers anti-tobacco advertisements just before they watch a feature film seems to "inoculate" them against glamorous depictions of smoking, a UC Irvine researcher concluded in a recent study. UCI marketing professor Cornelia Pechmann said her study, which has not yet been published, provides evidence about the effectiveness of such ads in "reminding children about the dangers of smoking" at a time when public health experts say teen smoking is on the rise.
Los Angeles Times Articles
|