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May 8, 1989 | BRUCE HOROVITZ, Times Staff Writer
When Pepsi paid actor Michael J. Fox $5 million to appear in its commercials, the company figured a nifty way to get its money's worth: It managed to place two Michael J. Foxes in one ad. Well, sort of. In a commercial first shown during the Super Bowl, Fox plays the part of a scientist who invents a lifelike robot of himself. He eventually has a tug-of-war with the robot over a can of Diet Pepsi. Because of the physical contact between Fox and his robot character, this commercial demanded far more technical special effects than the simple "split screen" effects used in years past.
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BUSINESS
May 8, 1989 | BRUCE HOROVITZ, Times Staff Writer
When Pepsi paid actor Michael J. Fox $5 million to appear in its commercials, the company figured a nifty way to get its money's worth: It managed to place two Michael J. Foxes in one ad. Well, sort of. In a commercial first shown during the Super Bowl, Fox plays the part of a scientist who invents a lifelike robot of himself. He eventually has a tug-of-war with the robot over a can of Diet Pepsi. Because of the physical contact between Fox and his robot character, this commercial demanded far more technical special effects than the simple "split screen" effects used in years past.
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