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Redbox Company

BUSINESS
August 26, 2009 | Ben Fritz
As the major Hollywood studios line up for and against Redbox, Paramount Pictures is playing it down the middle. The studio, owned by Viacom Inc., has signed a first-of-its-kind trial deal guaranteeing that its titles will be available from the fast-growing $1-a-night DVD rental company through the end of the year. During that time, Paramount will study the effect of Redbox rentals on its total home-entertainment revenue, examining whether there is any decrease in the sales of its DVDs at Wal-Mart stores that house Redbox kiosks.
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BUSINESS
February 7, 2012 | By Ben Fritz, Los Angeles Times
Redbox is hooking up with Verizon Communications Inc. as part of a major step forward to compete with Netflix Inc. in both the digital and physical worlds. The company famous for its ubiquitous red DVD rentals kiosks announced Monday that it would form a joint venture with telecom giant Verizon to create an online movie subscription service. Redbox also agreed to spend up to $100 million to acquire the Blockbuster-branded DVD kiosks operated by NCR Corp., its largest competitor in that business, adding about 9,000 machines to its existing base of 35,400.
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