April 12, 2013 |
Was it the public outcry that got to him, or Reebok's decision to drop him as a pitchman? In either case, rapper-mogul Rick Ross has issued an apology for lyrics contained in his guest appearance with rapper Rocko on the track "U.O.E.N.O" that seemed to condone date rape. Here's the statement Ross released Friday morning: “Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets.
April 12, 2013
Rick Ross' controversial lyrics that seemed to promote date rape have resulted in the superstar rapper-mogul being dropped as a spokesman for Reebok. After intense pressure from a number of organizations, including anti-sexism collective UltraViolet, the athletic company announced Thursday that it had parted ways with Ross. "Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so," Reebok said.
July 18, 1990 |
Reebok has stopped holding its breath for "Breathless" Madonna. The rock star, who plays the sensual Breathless Mahoney in the film "Dick Tracy," was dropped late Tuesday as a spokeswoman for the athletic shoe maker even before filming a single commercial. Reebok and Madonna, 31, had previously agreed to--but not signed--a contract that would reportedly have paid her nearly $6 million.
April 10, 2013 |
Rick Ross' controversial lyrics will be removed from Atlanta rapper Rocko's "U.O.E.N.O. " The underground hip-hop artist announced that he would remove Ross from the song that landed the rapper-mogul in hot water for lyrics that seemingly promote date rape. “The record with Ross, that will always be the original record,” he told New York radio station Hot 97 on Tuesday. “Because of the type of traction that the record has as far as radio and all over the country ... it puts me in a position where I have to change it.” Rocko said he hasn't made the final decision as to who will replace Ross on the track (it also features Future)
May 7, 1989
Commercials have fallen to a new low. At the end of "Double Dare" episodes on Nickelodeon, advertisers are given a few seconds to plug their products. Reebok shows a kid spray-painting its slogan on a brick wall. Doesn't Reebok know that graffiti is not cool? It is vandalism and a crime. Hey, Reebok, thanks for letting ME B ME. From now on, I'll buy Nike. David H. Wagner, Agoura Hills
June 4, 2001
Average weekly earnings from current endorsement contracts: Tiger Woods (Nike): $385,000 a week for five years George Foreman (Salton): $529,000 a week for five years Grant Hill (Fila): $220,000 a week for seven years Davis Love III (Titleist): $96,000 a week for 10 years Allen Iverson (Reebok): $96,000 a week for 10 years Source: World Features Syndicate