ENTERTAINMENT
April 11, 2013 | By Gerrick D. Kennedy
Rick Ross' controversial lyrics that seemed to promote date rape resulted in the superstar rapper-mogul being dropped as a spokesperson for Reebok. After intense pressure from a number of organizations, including anti-sexism collective UltraViolet, the athletic company announced Thursday it had parted ways with Ross. “Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so,” Reebok said in a statement to The Times.
ENTERTAINMENT
April 10, 2013 | By Gerrick D. Kennedy
Rick Ross' controversial lyrics will be removed from Atlanta rapper Rocko's "U.O.E.N.O. " The underground hip-hop artist announced that he would remove Ross from the song that landed the rapper-mogul in hot water for lyrics that seemingly promote date rape. “The record with Ross, that will always be the original record,” he told New York radio station Hot 97 on Tuesday. “Because of the type of traction that the record has as far as radio and all over the country ... it puts me in a position where I have to change it.” Rocko said he hasn't made the final decision as to who will replace Ross on the track (it also features Future)
BUSINESS
March 30, 2012 | By Tiffany Hsu, Los Angeles Times
Nike and Reebok, two of the largest players in the sports gear industry, are embroiled in an unholy spat over who gets to make and sell products featuring the name of newly minted New York Jets quarterback Tim Tebow. Late Wednesday, U.S. District Judge Kevin Castel in Manhattan granted Nike Inc. a temporary restraining order that will prohibit Reebok International from profiting from jerseys and other paraphernalia stamped with the football star's moniker. The order also requires Reebok to recall all Tebow-related Jets gear currently on shelves.
BUSINESS
March 29, 2012 | By Tiffany Hsu
Nike and Reebok, two of the largest players in the sports gear industry, are embroiled in an unholy spat over who gets to make and sell products featuring the name of newly minted New York Jets quarterback Tim Tebow. Late Wednesday, U.S. District Judge Kevin Castel in Manhattan granted Nike Inc. a temporary restraining order that will prohibit Reebok International from profiting off of jerseys and other paraphernalia stamped with the football star's moniker. The order also forces Reebok to recall all Tebow-related Jets gear currently on shelves.
BUSINESS
September 29, 2011 | By Jim Puzzanghera, Los Angeles Times
Reebok International Ltd. has agreed to pay $25 million in refunds to consumers to settle allegations by the Federal Trade Commission that the company falsely claimed that its toning shoes and other products strengthened muscles. "Consumers expected to get a workout, not to get worked over," David Vladeck, director of the agency's Bureau of Consumer Protection, said in announcing the settlement Wednesday. Reebok is one of several companies that have marketed special fitness shoes designed to tone muscles.
NEWS
September 28, 2011 | By Jeannine Stein, Los Angeles Times / For the Booster Shots blog
Cross those Reebok EasyTone and RunTone shoes off your list of ways to get fit--the company has agreed to pay $25 million in refunds to settle FTC charges that claims that the shoes strengthen and tone muscles were not substantiated. This didn't come as a huge surprise--the American Council on Exercise was onto these shoes last year. The San Diego-based organization published its own study that compared how people responded walking in both traditional athletic shoes and in special toning shoes.