July 18, 1990 |
Reebok has stopped holding its breath for "Breathless" Madonna. The rock star, who plays the sensual Breathless Mahoney in the film "Dick Tracy," was dropped late Tuesday as a spokeswoman for the athletic shoe maker even before filming a single commercial. Reebok and Madonna, 31, had previously agreed to--but not signed--a contract that would reportedly have paid her nearly $6 million.
May 7, 1989
Commercials have fallen to a new low. At the end of "Double Dare" episodes on Nickelodeon, advertisers are given a few seconds to plug their products. Reebok shows a kid spray-painting its slogan on a brick wall. Doesn't Reebok know that graffiti is not cool? It is vandalism and a crime. Hey, Reebok, thanks for letting ME B ME. From now on, I'll buy Nike. David H. Wagner, Agoura Hills
June 4, 2001
Average weekly earnings from current endorsement contracts: Tiger Woods (Nike): $385,000 a week for five years George Foreman (Salton): $529,000 a week for five years Grant Hill (Fila): $220,000 a week for seven years Davis Love III (Titleist): $96,000 a week for 10 years Allen Iverson (Reebok): $96,000 a week for 10 years Source: World Features Syndicate
May 10, 2013 |
Corporations are quick to recruit rappers to sell their soft drinks, shoes and smartphones - but the moment there's a whiff of controversy, they are just as quick to cut them loose. The latest example is PepsiCo and Lil Wayne. Last week, the soft drink company announced it had ended its relationship with Wayne, one of the biggest selling rappers in music, over a vulgar sexual reference to slain civil rights figure Emmett Till in a remix of Future's hit, "Karate Chop. " Wayne's controversy followed similar flaps between PepsiCo and Tyler, the Creator over a video ad the rapper created that some deemed racist and sexist, and Reebok and Rick Ross after he rapped about slipping a party drug in a woman's drink and taking her home.
December 9, 1987 |
Lori McNeil first shocked the tennis world--and Chris Evert--by reaching the U.S. Open semifinals in September. Then, the public, eager to find out more about the emerging star in the women's game, was shocked on another account. They were surprised to discover that neither McNeil nor her doubles partner Zina Garrison had endorsements of any sort--rackets, shoes or clothing. Nothing.
February 1, 2003 |
Rather than have his Lakers loll in their hotel rooms -- or wherever -- on a Thursday night here, Phil Jackson piled them all in a bus, took them to dinner and then to a comedy show. Evoking memories of when he took his Chicago Bulls on a ferry ride to Staten Island during a second-round playoff series against the New York Knicks in 1994, Jackson said, "It seemed appropriate, like the right time to do something. We rarely have a full afternoon in Sacramento.