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August 29, 1989 | JAMES F. PELTZ, Times Staff Writer
How many Latinos watch Spanish-language television? In these days of instant ratings, one might think it's an easy question to answer. But to hear the nation's two biggest Spanish-language TV networks and the advertising industry tell it, no one is sure. And that's a quandary with big financial consequences for the two New York-based networks, Univision Holdings and Telemundo Group.
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BUSINESS
August 29, 1989 | JAMES F. PELTZ, Times Staff Writer
How many Latinos watch Spanish-language television? In these days of instant ratings, one might think it's an easy question to answer. But to hear the nation's two biggest Spanish-language TV networks and the advertising industry tell it, no one is sure. And that's a quandary with big financial consequences for the two New York-based networks, Univision Holdings and Telemundo Group.
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