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BUSINESS
August 19, 1999 | LAURA KAUFMAN, SPECIAL TO THE TIMES
Panda Express, a family-owned Chinese restaurant chain, is rolling the dice with its first-ever television ads as it expands in Las Vegas. Aimed at young adults, commercials for the South Pasadena-based chain combine traditional Chinese symbols with wry humor. One spot says consumers cannot survive on tacos, pizza and hamburgers alone--an attempt by Panda to position itself as an alternative to standard fast-food fare.
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BUSINESS
August 19, 1999 | LAURA KAUFMAN, SPECIAL TO THE TIMES
Panda Express, a family-owned Chinese restaurant chain, is rolling the dice with its first-ever television ads as it expands in Las Vegas. Aimed at young adults, commercials for the South Pasadena-based chain combine traditional Chinese symbols with wry humor. One spot says consumers cannot survive on tacos, pizza and hamburgers alone--an attempt by Panda to position itself as an alternative to standard fast-food fare.
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