September 5, 1996 |
Downstairs, discount stores struggle to stave off going-out-of-business sales. But up on the ninth floor of the Desmond, an Art Deco landmark on an ungentrified stretch of Wilshire Boulevard, the view is full of promise. The Hollywood sign comes in clearly, smog permitting. This work space at the intersection of bleakness and glamour is the ideal leaping-off point for the four young graphic designers who make up ReVerb.