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Richard F Cruce

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May 27, 1998 | CYNDIA ZWAHLEN, SPECIAL TO THE TIMES
Among the customers who've managed to find it, Shannon Luminous Materials Inc. has an envious track record of closing sales. A hands-off approach to advertising and marketing hasn't dissuaded companies such as Disneyland, yellow-pages publisher R.R. Donnelley and fishing-lure maker Luhr-Jenson since engineer Richard F. Cruce bought the company 15 years ago. It has put a damper on growth, though.
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