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August 5, 1994 | JOHN O'DELL, TIMES STAFF WRITER
Taco Bell Corp. has ended its six-year relationship with the agency that gave it the "Run for the Border" campaign and is dividing its $150-million annual advertising budget between Dallas-based Richards Group and the New York and Orange County offices of Bozell Jacobs Kenyan and Eckard. In leaving Foote Cone & Belding, which developed Taco Bell's youth-oriented advertising and its "border" campaigns, Taco Bell appears to be changing its pitch.
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BUSINESS
August 5, 1994 | JOHN O'DELL, TIMES STAFF WRITER
Taco Bell Corp. has ended its six-year relationship with the agency that gave it the "Run for the Border" campaign and is dividing its $150-million annual advertising budget between Dallas-based Richards Group and the New York and Orange County offices of Bozell Jacobs Kenyan and Eckard. In leaving Foote Cone & Belding, which developed Taco Bell's youth-oriented advertising and its "border" campaigns, Taco Bell appears to be changing its pitch.
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