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Right Media Inc

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BUSINESS
May 1, 2007 | Alex Pham, Times Staff Writer
Yahoo Inc., in a bid to shore up its online display advertising business and take a swipe at Google Inc., has agreed to pay $680 million in cash and stock for the 80% of Right Media Inc. it doesn't already own, the company said Monday. Right Media operates an online marketplace where advertisers and website publishers buy and sell ads in much the same way goods are auctioned on EBay. Yahoo acquired a 20% stake in Right Media in October. Two weeks ago, Google agreed to pay $3.
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BUSINESS
May 1, 2007 | Alex Pham, Times Staff Writer
Yahoo Inc., in a bid to shore up its online display advertising business and take a swipe at Google Inc., has agreed to pay $680 million in cash and stock for the 80% of Right Media Inc. it doesn't already own, the company said Monday. Right Media operates an online marketplace where advertisers and website publishers buy and sell ads in much the same way goods are auctioned on EBay. Yahoo acquired a 20% stake in Right Media in October. Two weeks ago, Google agreed to pay $3.
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BUSINESS
May 19, 2007 | Alana Semuels, Times Staff Writer
Microsoft Corp. said Friday that it would buy online advertising firm AQuantive Inc. for about $6 billion in cash, paying a hefty premium to try to catch up with major ad deals by competitors over the last six weeks. In its largest acquisition ever, Microsoft snapped up the last of the big, independently owned concerns that focus on delivering targeted Web ads. The deal escalated the battle for online advertisers and audiences as Microsoft, Google Inc.
BUSINESS
May 18, 2007 | Alana Semuels, Times Staff Writer
In a nod to the growing importance of Internet advertising, WPP Group, the world's second-biggest advertising company, said Thursday that it was buying online ad agency 24/7 Real Media Inc. The $649-million deal underscores how major agencies are scrambling to take the lead in offering online services. Advertisers are expected to raise their online ad spending by 18% this year, faster than any other ad medium, according to market research firm Outsell Inc.
BUSINESS
February 13, 2008 | Jessica Guynn, Times Staff Writer
Yahoo Inc. got back to business Tuesday, announcing its first acquisition since Microsoft Corp. made its unsolicited takeover bid for the Internet company. Yahoo bought Maven Networks Inc. for about $160 million to expand its footprint in the fast-growing online video advertising market, one of the battlegrounds with Google Inc. and other rivals. Maven, based in Cambridge, Mass., delivers video and ads for more than 30 media companies, including News Corp.'s Fox News, Sony Pictures and CBS Corp.'
BUSINESS
September 13, 2007 | Jessica Guynn, Times Staff Writer
Openness is the yin to Jerry Yang's Yahoo. For its first decade, Yahoo Inc. grew by attracting more and more people to its stable of websites. Now, with its co-founder and new chief executive at the helm, it's reaching out to find advertising opportunities elsewhere on the Web. Under Yang, Yahoo is crafting a series of partnerships and deals designed to reinvigorate the Sunnyvale, Calif.-based company, which has been beset in recent years by sluggish financial growth and strategic fumbles.
BUSINESS
October 8, 2007 | From the Associated Press
new york -- The recent rush by major Internet portals to buy advertising companies and extend their sales networks is a sign that the business of being a one-stop shop for information and entertainment isn't what it used to be. Gone are the days of emphasizing strategies to attract and keep visitors -- the way television networks long have operated -- by creating destinations with anything people might need for work, leisure or companionship.
BUSINESS
November 17, 2006 | Chris Gaither, Times Staff Writer
Wall Street thinks it knows who the media juggernaut of the new century will be: Shares of Google Inc. are flirting with the symbolic $500 mark as the search giant solidifies its role as the preeminent broker of information and advertising. Three days after completing its $1.65-billion acquisition of the video-sharing service YouTube, Google's stock closed Thursday at a record of $495.90. On Wednesday, shares reached $499.85 before settling back to close at $491.93.
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