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Riviera Trading Corp

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October 27, 1989 | BETH ANN KRIER, TIMES STAFF WRITER
Calvin Klein . . . Gianni Versace . . . Ralph Lauren . . . MTV??? Believe it or don't, MTV is getting into the fashion business. Ever since the 24-hour, rock-video cable channel went on the air in 1981, its limited-edition T-shirts--wearable versions of the brilliantly crazed MTV graphics--have been collectors' items. Only trouble was, you had to know somebody at MTV to get one.
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NEWS
October 27, 1989 | BETH ANN KRIER, TIMES STAFF WRITER
Calvin Klein . . . Gianni Versace . . . Ralph Lauren . . . MTV??? Believe it or don't, MTV is getting into the fashion business. Ever since the 24-hour, rock-video cable channel went on the air in 1981, its limited-edition T-shirts--wearable versions of the brilliantly crazed MTV graphics--have been collectors' items. Only trouble was, you had to know somebody at MTV to get one.
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