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Rob Frankel

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BUSINESS
May 28, 1991 | BRUCE HOROVITZ
About a year ago--when the advertising industry in Los Angeles was beginning to free fall--Rob Frankel had five employees, a fat lease expiring on his Van Nuys office space and a baseball-size knot in his stomach. Today, working out of his Encino home, Frankel's only paid employee is himself. And the knot in his stomach is gone. "You have no idea what kind of waste goes on at an agency," said Frankel, whose unpaid associates at Frankel & Anderson are two collies and a German shepherd.
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ENTERTAINMENT
May 11, 2007 | Libby Copeland, Washington Post
Marketers have always loved consumers who so identify with a brand that they become its evangelists, wearing the logo on their backsides and preaching to their friends about its virtues. Now, we consumers are becoming evangelists in new and surreptitious ways. Online, we spend quality time with advertising, we star in it and we send it to our friends. We the people have been co-opted into selling ourselves. And we rather like it. Cadillac has created an enthusiast "microsite," Mycadillacstory.
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ENTERTAINMENT
May 11, 2007 | Libby Copeland, Washington Post
Marketers have always loved consumers who so identify with a brand that they become its evangelists, wearing the logo on their backsides and preaching to their friends about its virtues. Now, we consumers are becoming evangelists in new and surreptitious ways. Online, we spend quality time with advertising, we star in it and we send it to our friends. We the people have been co-opted into selling ourselves. And we rather like it. Cadillac has created an enthusiast "microsite," Mycadillacstory.
BUSINESS
May 28, 1991 | BRUCE HOROVITZ
About a year ago--when the advertising industry in Los Angeles was beginning to free fall--Rob Frankel had five employees, a fat lease expiring on his Van Nuys office space and a baseball-size knot in his stomach. Today, working out of his Encino home, Frankel's only paid employee is himself. And the knot in his stomach is gone. "You have no idea what kind of waste goes on at an agency," said Frankel, whose unpaid associates at Frankel & Anderson are two collies and a German shepherd.
CALIFORNIA | LOCAL
October 15, 1996
"TV's Rising Moguls: Young and Restless" (Oct. 7) needs to be expanded into a true expose as to how incompetent these kids really are. Almost none of this "new generation" of entertainment "execs" possesses any of the education, maturity or judgment necessary to create a substantial, credible industry. Dig deeper, and you will find they have very little personal experience or social skills, but lots of personal and social connections. Anyone who has survived the last decade in this town knows how important the entertainment industry is to its economy--and this is in whose hands it's left to be managed?
ENTERTAINMENT
June 16, 2007 | Robert W. Welkos, Times Staff Writer
Actor Danny DeVito, following in a long line of celebrities -- including Jennifer Lopez, Paris Hilton, Paul Newman and Elizabeth Taylor -- wants to become a brand name. Danny DeVito's Premium Limoncello arrives on the market in August. The idea for it came to him after he embarrassed himself in November on ABC's "The View," still feeling the effects of drinking multiple Limoncellos -- a lemon-flavored liqueur -- the night before while out with George Clooney.
MAGAZINE
February 13, 1994
"Cupid Inc." (by Amy Wallace, Jan. 16), about Jeffrey Ullman, omitted any mention of the high-pressure tactics that Great Expectations uses on prospective customers. My "informational" appointment with a "counselor" a few years ago was anything but pleasant. It was a nightmare hour of arm-twisting, guilt trips and sleaze spent with a predator working on commission. Ultimately, I met my wife through friends. STAN BROTHERS Los Angeles Ullman and Great Expectations have sent me those direct-mail questionnaires, too. Several hundred thousand single Angelenos like me cannot purchase his services because we are gay or lesbian.
BUSINESS
January 23, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
It is a chilling anniversary. Two years ago this month, Karen Toshima, a 27-year-old advertising agency art director, was shot in the head and killed in random gang violence in Westwood. Since that time, gang violence has only grown worse. And so has the sense of helplessness of many Los Angeles area residents. But the Van Nuys ad agency where Toshima worked has decided to take action--not just for her, but for all victims of gang violence.
BUSINESS
July 19, 2006 | Karen E. Klein, Special to The Times
Question: How does a small business brand itself? Is branding the same thing as marketing? Answer: Branding your firm is a crucial part of your overall marketing strategy. Establishing a brand involves defining your company, knowing exactly what niche you serve in your industry and convincing your potential customers that your product or service is the only solution to their problem.
NEWS
January 30, 1998 | JOHN M. GLIONNA, TIMES STAFF WRITER
Now and then, when a dark mood strikes, Kevin Toshima returns to the Westwood Village street where his older sister was killed and tries to envision the last moments of one of Los Angeles' most famous innocent bystanders. He thinks about how Karen never saw the young South L.A. gunman who fired twice into a crowd of Saturday night strollers 10 years ago today while trying to shoot a rival gangster.
BUSINESS
December 8, 1999 | Karen E. Klein
Q: I already have a Web site and would like to add a virtual store to it. I know about Web designing and HTML. I just need a merchant account and someone to provide it. What would be your best advice? --Mike Turtle, Culver City * A: There are many places online that will supply you with everything you need for a virtual store: namely, a way for your customers to shop for inventory and a shopping cart system to keep track of the items that each shopper chooses.
BUSINESS
July 7, 2006 | Dawn C. Chmielewski and Chris Gaither, Times Staff Writers
Google is officially a verb. Google Inc.'s eponymous search engine became a sanctioned part of the English language Thursday, when "google" -- with a small "g" -- earned an entry among the 165,000 or so terms in the 11th edition of the Merriam-Webster Collegiate Dictionary. The definition: "to use the Google search engine to obtain information ... on the World Wide Web." As in, "Let me google that." Linguists said google entered the lexicon especially quickly.
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