November 7, 1991 |
For years, poets and accountants have had us believing that April is the cruelest month. Maybe in the real world that's true, but in the life-and-death world of television, cruel can be any month that ends with a cancellation. Here we are a few weeks into the new season and several new series have been scuttled or relocated while others seem to flourish. The sometimes-science of market research is one tool used by networks in determining the life or death of much of what we see.