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Robert Bermeo

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April 7, 1993 | BRUCE HOROVITZ, TIMES STAFF WRITER
There was Robert Bermeo--broom in hand--feeling like a fool. He had left his home in Culver City and headed to southern Los Angeles to help with the cleanup that followed last April's riots. But instead of cleaning up, he found himself sweeping broken glass from the street, then dumping it into a charred building site. "When I was done, I thought, what have I done?" recalled Bermeo. "I realized I had done nothing." So, what's a 27-year-old commercial director wanna-be to do?
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BUSINESS
April 7, 1993 | BRUCE HOROVITZ, TIMES STAFF WRITER
There was Robert Bermeo--broom in hand--feeling like a fool. He had left his home in Culver City and headed to southern Los Angeles to help with the cleanup that followed last April's riots. But instead of cleaning up, he found himself sweeping broken glass from the street, then dumping it into a charred building site. "When I was done, I thought, what have I done?" recalled Bermeo. "I realized I had done nothing." So, what's a 27-year-old commercial director wanna-be to do?
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BUSINESS
January 26, 1993 | BRUCE HOROVITZ
Los Angeles-area residents are about to face an onslaught of advertising that doesn't ask us to buy a thing. But the ads are going to ask us to change our lifestyles. Rebuild L.A. will begin to broadcast public service spots this week with the theme line, "Our L.A.," featuring compelling interviews with residents groping for answers to the city's racial tensions. Spots aimed at persuading Californians not to smoke will begin to air this week.
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