March 23, 2009 |
Advertisers for years have sought to have their products weaved into the stories of television shows. The positive image of a well-known personality gulping a cola, tooling around in a recognized sports car, or shaking flakes from a cereal box can boost sales. Unfortunately, for advertisers, the plugs don't always come off as intended.
July 20, 2003 |
One thing's for sure about nearly every so-called reality program that's come along during the recent boom in unscripted TV: There's nothing real about the experiences they show. Who, after all, would purposely drive a car off a three-story building? Who would choose to share a home with Motley Crue's Vince Neil, rapper M.C. Hammer, fallen child star Corey Feldman and chatty "Survivor" survivor Jerri Manthey? Or who would pick the love of his life from a lineup of beautiful women?
November 17, 2005 |
The 30-second commercial isn't dead after all. At least that's what the six broadcast networks -- CBS, NBC, ABC, Fox, UPN and the WB -- joined together to argue Wednesday, citing new research they contend shows digital video recorders such as TiVo don't pose as big a threat to the traditional TV spot as once feared.
September 20, 2005 |
One of the keys to popular television makeover shows is the "reveal" -- the emotional payoff when the audience finally gets to see the suddenly slim contestant, the new house, the ugly-duckling-turned-swan. But with "Bound for Glory," ESPN is offering a different brand of reality programming -- one in which there's no guarantee of a successful transformation. The program, which premieres tonight at 7 p.m.
January 15, 2002 |
Some of the nation's largest corporate advertisers, seeking greater control over television, are proposing to create their own shows to air on the major broadcast networks. With the networks suffering a downturn in ad revenues, advertisers sense an opportunity to buy their way back into the creative process for prime-time television and, potentially, return to the early days of broadcasting when they controlled many of the most popular shows.