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Robert Riesenberg

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ENTERTAINMENT
March 19, 1989 | ALEENE MacMINN
"Do you believe? Oh please, please believe. If you believe, wherever you are, clap your hands and she'll hear you. Clap! Don't let Tink die. Clap! She's getting better. Clap! Clap! She's getting stronger. Oh, she's all well now. Oh thank you, thank you, thank you . . . . " --From "Peter Pan" For the last two years, a New York advertising executive and two NBC vice presidents have been doing a lot of believing, and a lot of hopeful clapping.
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ENTERTAINMENT
March 19, 1989 | ALEENE MacMINN
"Do you believe? Oh please, please believe. If you believe, wherever you are, clap your hands and she'll hear you. Clap! Don't let Tink die. Clap! She's getting better. Clap! Clap! She's getting stronger. Oh, she's all well now. Oh thank you, thank you, thank you . . . . " --From "Peter Pan" For the last two years, a New York advertising executive and two NBC vice presidents have been doing a lot of believing, and a lot of hopeful clapping.
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BUSINESS
May 18, 2007 | Meg James, Times Staff Writer
The CW television network discovered something interesting this season when it aired two-minute commercials that told a mini-story: They got better ratings than the shows on which they aired. So on Thursday the network announced a new magazine-style program that is in effect a half-hour ad. Episodes of "CW Now" will be sponsored by three to four unspecified advertisers whose products will be woven into the show.
ENTERTAINMENT
July 20, 2003 | Lewis Beale, Special to The Times
One thing's for sure about nearly every so-called reality program that's come along during the recent boom in unscripted TV: There's nothing real about the experiences they show. Who, after all, would purposely drive a car off a three-story building? Who would choose to share a home with Motley Crue's Vince Neil, rapper M.C. Hammer, fallen child star Corey Feldman and chatty "Survivor" survivor Jerri Manthey? Or who would pick the love of his life from a lineup of beautiful women?
BUSINESS
November 17, 2005 | Meg James, Times Staff Writer
The 30-second commercial isn't dead after all. At least that's what the six broadcast networks -- CBS, NBC, ABC, Fox, UPN and the WB -- joined together to argue Wednesday, citing new research they contend shows digital video recorders such as TiVo don't pose as big a threat to the traditional TV spot as once feared.
BUSINESS
March 23, 2009 | Meg James
Advertisers for years have sought to have their products weaved into the stories of television shows. The positive image of a well-known personality gulping a cola, tooling around in a recognized sports car, or shaking flakes from a cereal box can boost sales. Unfortunately, for advertisers, the plugs don't always come off as intended.
ENTERTAINMENT
September 20, 2005 | Matea Gold, Times Staff Writer
One of the keys to popular television makeover shows is the "reveal" -- the emotional payoff when the audience finally gets to see the suddenly slim contestant, the new house, the ugly-duckling-turned-swan. But with "Bound for Glory," ESPN is offering a different brand of reality programming -- one in which there's no guarantee of a successful transformation. The program, which premieres tonight at 7 p.m.
NEWS
January 15, 2002 | CORIE BROWN, TIMES STAFF WRITER
Some of the nation's largest corporate advertisers, seeking greater control over television, are proposing to create their own shows to air on the major broadcast networks. With the networks suffering a downturn in ad revenues, advertisers sense an opportunity to buy their way back into the creative process for prime-time television and, potentially, return to the early days of broadcasting when they controlled many of the most popular shows.
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