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September 8, 2013 | BOOTH MOORE, FASHION CRITIC
Sitting at the intersection of Hollywood and high fashion, it's no wonder Rodeo Drive is one of the most fabled shopping streets in the world. It's been immortalized in movies, books, song lyrics and on reality TV. The thoroughfare played a supporting role in the 1990 film "Pretty Woman," when Julia Roberts went on a Cinderella-like shopping spree. Eddie Murphy flirted with a blond in a Mercedes on the same street in 1984's "Beverly Hills Cop. " Late last month, Rodeo Drive was shut down for the elegant global pop-up dinner party "Diner en Blanc," where 1,200 partygoers, fashionably dressed in white, mingled among the storefronts, further cementing the street's reputation as L.A.'s luxury living room.
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CALIFORNIA | LOCAL
April 26, 2014 | By Martha Groves
Beverly Hills on Sunday will celebrate its 100th anniversary with an epic 15,000-slice cake marking a proud symbol of the city's excess. Its estimated cost? $200,000. "We're about marketing this three-block-long street, Rodeo Drive, to the world," Efrem Harkham, owner of the Luxe Hotel, where the assembled cake will be on display, told The Times.   He said the dessert is also meant as a tribute to people who have served the city, including police officers and firefighters.
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June 12, 2011 | By Booth Moore, Los Angeles Times Fashion Critic
When Giorgio Beverly Hills was in its heyday, from the late 1960s to the late 1980s, Rodeo Drive was not lined with the kind of marquee designer flagships that are located there today. There was no Prada Epicenter, with its arty open facade, or faux Italianate Via Rodeo shopping complex (that was a parking lot). And there certainly was nothing like today's Bebe and Guess stores, which would seem better suited to a suburban shopping mall than a billionaire's boulevard. Back then, Rodeo Drive was a destination for locally owned independent boutiques, both hip and luxe, including Theodore, where retailer Herb Fink sold the Brigitte Bardot-St.
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March 8, 2014 | By Ingrid Schmidt
There's a new men's club in town that's all about shoe shopping and a stiff drink. The J.P. Club opened at the end of February on the third floor of Tod's Beverly Hills boutique. It's the second such club for the brand, which opened the first in its Milan flagship in June 2013. Boasting a one-on-one personal shopping experience, the by-appointment J.P. Club chummily showcases the new, upscale J.P. Tod's Sartorial Collection (from $1,700) in leather trunks, while inviting guests to relax in a gentleman's-club atmosphere that includes an outside terrace.
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September 9, 2013 | By Michael Darling, This post has a correction. See bottom of article for details
What follows are a few highlights from the history of one of the most famous streets in the world. 1906: Burton E. Grant and other investors buy land on the former Rancho Rodeo de las Aguas. The land will become Beverly Hills, and the city's main street is named ... Rodeo Drive. It eventually develops into and remains a fairly quiet suburban street with beauty shops, hardware stores, gas stations and bookstores for several decades. 1949: Former Warner Bros. publicist Richard Carroll decides there's no good place for a man to buy a suit in West Los Angeles.
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June 11, 2011 | By Booth Moore, Los Angeles Times Fashion Critic
He's been called the godfather of Rodeo Drive. And it's not all hyperbole. Before Beverly Hills was the land of designer logos, before it was teeming with tourists and rolling with Rolls-Royces, the city was home to Fred Hayman, the proprietor of the Giorgio Beverly Hills boutique. Hayman was an architect of luxury in Los Angeles, bringing high fashion, a social shopping atmosphere and white glove service to what was still a sleepy main street when he went into retail in 1967 at the age of 38. During the 31 years he ruled the retail roost from his perch under Giorgio's signature yellow and gold awnings, he cultured relationships with designers and celebrities and set a new standard for fashion parties, helping to promote Los Angeles as an international style center.
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January 16, 2011 | By Emili Vesilind, For The Los Angeles Times
Badgley Mischka, a brand that's walked more red carpets than Nicole Kidman and Cameron Diaz combined, has finally opened the store its two designers ? Mark Badgley and James Mischka ? have always dreamed of. The new Badgley Mischka boutique, on storied Rodeo Drive in Beverly Hills, is the second L.A. store for the New York-based label (the other is in West Hollywood), but it's the first to feature the breadth of the brand's offerings, said the designers. "The new store is fantastic because of its size," said Badgley.
NEWS
April 3, 2013 | By Booth Moore, Los Angeles Times Fashion Critic
The Celine store opened on Rodeo Drive last weekend not with a shout, but with a whisper, which is appropriate for the LVMH-owned fashion brand that helped usher minimalism back into fashion under the direction of press-shy designer Phoebe Philo. There was no Champagne-soaked, celebrity-studded opening bash to celebrate the new arrival at 319 N. Rodeo Drive, and no press release blasted to the four corners. Just a few discreet advertisements and billboards around town announcing the new store would be coming in March.
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September 8, 2013 | By Booth Moore, Los Angeles Times Fashion Critic
It was retail theater of the highest order. With acrobats descending the building's Rodeo Drive facade and trumpets blaring, Hermès reopened its Beverly Hills store Tuesday night after an 18-month renovation. For an after-party, the French fashion house took over a soundstage in Culver City for a Hollywood-level production, complete with a water ballet performance, an opportunity for guests to star in their own short films, and lots of archival celebrity-owned Hermès pieces to ogle, including Alfred Hitchcock's anchor-print bathing trunks, Lauren Bacall's leather flask and Humphrey Bogart's "Haut a Courroies" traveling bag, which was the precursor to the Birkin.
BUSINESS
August 20, 2009 | Roger Vincent
Real estate may be in the doldrums, but Rodeo Drive is still Rodeo Drive when it comes to property prices. The Hugo Boss building on Beverly Hills' famous shopping street has been purchased by Hong Kong-based investors for $28 million in one of the highest per-square-foot prices paid for commercial real estate since the recession began, the seller's broker said Wednesday. Rodeo Drive has such cachet that many high-profile retailers want to be there even if their rents are too high in some cases for them to turn a profit at that location, said broker Dave Feldman of Marcus & Millichap.
NEWS
March 5, 2014 | By Booth Moore, Los Angeles Times Fashion Critic
PARIS -- Hermès, which reopened its Rodeo Drive store in Beverly Hills with such fanfare last year, closed out Paris Fashion Week on Wednesday afternoon with a quietly elegant show. As it was on so many runways this season, outerwear was the big story in designer Christophe Lemaire's collection. The first look was an oatmeal cream double face cashmere coat so thick and blanket-like, it looked as if it would be able to stand on its own. The next coat came in a camel color, folded just so in the front.
CALIFORNIA | LOCAL
March 5, 2014 | By Emily Alpert Reyes and Martha Groves
From the balcony of her Crescent Drive apartment, Shari Able takes in the luxurious view - a picture-postcard panorama of the homes of Beverly Hills. Her home sits above a Whole Foods stocked with organic kabocha squash and Dungeness crabs. Rodeo Drive's boutiques are a brisk walk away. But the 74-year-old is quick to warn elderly suitors who think her 90210 ZIP Code means a cushy bank account. Her federally subsidized apartment costs her roughly $200 a month, she said. "I told one guy from Long Beach, 'I live in Beverly Hills, but it's the only HUD building in Beverly Hills,'" Able recalled one morning over coffee and madeleines.
NEWS
March 3, 2014 | By Adam Tschorn
In the once-grand foyer of a dark mansion, with rain whipping at the windows, Tobey Maguire raises a glass of Champagne and offers a toast to Catherine the Great. Although it sounds like a scene straight out of "The Great Gatsby," it wasn't West Egg but Beverly Hills. And Maguire was among the guests gathered in an electricity-challenged (thanks to the storm) Greystone Mansion on Friday night to honor the addition of "Gatsby" costume and production designer Catherine Martin -- a two-time (and soon to be four-time)
NEWS
February 5, 2014 | By Ingrid Schmidt
Costume and production designer Catherine Martin will receive the Rodeo Drive Walk of Style Award for her work on husband and director Baz Luhrmann's film adaptation of “The Great Gatsby,” the Rodeo Drive Committee and the city of Beverly Hills announced Wednesday. The award presentation is scheduled to take place Feb. 28 at Greystone Mansion in Beverly Hills. The Rodeo Drive Walk of Style Award was established in 2003 to honor significant contributions to the style and entertainment worlds.
NEWS
January 15, 2014 | By Booth Moore, Los Angeles Times Fashion Critic
A bevy of beauties turned out Tuesday night to toast Tory Burch and her new flagship store on Rodeo Drive. Jessica Alba, Emilia Clarke, Jaime King, Hailee Steinfeld, Kiernan Shipka, Isla Fisher, Emmy Rossum, Brooklyn Decker and many more came dressed in their best Tory, including resort-ready print dresses, lace sheaths and metallic sandals. "T is T," said Jones, the "Parks and Recreation" actress, "meaning Tory is timeless. " "New Girl" actress Hannah Simone agreed. "I grew up in Cyprus, and her clothes are so effortless, they remind me of home -- a very stylish home.
BUSINESS
January 13, 2014 | By Roger Vincent
The building housing the expansive Gucci store on Rodeo Drive has sold for more than $100 million to a Spanish fashion mogul. Gucci, the famous upmarket Italian fashion house, is the sole tenant of the three-story building in the heart of the famed shopping district in Beverly Hills. The sale was announced by real estate brokerages Cushman & Wakefield and Colliers International, which did not disclose the identity of the buyer or the price. PHOTOS: Rodeo Drive over the years Real estate experts familiar with the Rodeo Drive property market said the new owner is Amancio Ortega, who paid Los Angeles landlord the Festival Cos. more than $100 million for the 12,250-square-foot buildling at 347 N. Rodeo Drive.
ENTERTAINMENT
January 10, 2006 | Booth Moore
The fifth annual Rodeo Drive Walk of Style Award will go to famed shoe designer Salvatore Ferragamo, known for fitting the feet of Hollywood stars. The ceremony will be held Oct. 8, when members of the Ferragamo family will accept the award on behalf of the designer, who died in 1960. Born in southern Italy, Ferragamo came to the United States in 1914 and began his career creating custom-made shoes for film studios.
NEWS
September 7, 1990 | BETH ANN KRIER and JEANNINE STEIN, TIMES STAFF WRITERS
DEAR HOT: I have some relatives coming to town who saw the film "Pretty Woman" and loved it. I thought it would be fun to take them to some of the shops Julia Roberts went to in Beverly Hills. Could you list them? --A.M., West L.A. DEAR A.M.: That movie was the ultimate shopper's dream, wasn't it? What we'd give to be able to spend limitlessly on Rodeo Drive--and have a pizza thrown in as well.
NEWS
December 18, 2013 | By Susan Denley
Italian luxury label Etro has opened a new 4,500-square-foot boutique in Beverly Hills, several blocks away from its former store. The shop offers women's wear, menswear, accessories and fragrance. It's at 2 Rodeo Drive, and is open from 10 a.m. to 7 p.m. Monday through Friday and noon to 5 p.m. Saturday. Sample sales and events Eyewear purveyor Morgenthal Frederics is hosting a holiday trunk show and wine tasting at its new Beverly Hills boutique on Thursday, with 10% of proceeds pledged to go to the Red Cross to help victims of Typhoon Haiyan in the Philippines.
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November 10, 2013 | By Booth Moore, Los Angeles Times Fashion Critic
The Tory Burch universe just keeps getting bigger. On Tuesday, the New York-based designer staked her claim on the West Coast's most famous shopping street, opening her first Rodeo Drive flagship. It's her fourth store in the Los Angeles area and her 13th in California. And yet there's something about Rodeo. "It's so iconic to L.A.," Burch said. The three-story, 4,700-square-foot space at 366 N. Rodeo Drive was designed by Burch and architect Daniel Romualdez, who designs all of the designer's stores and homes.
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