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Ron Unkefer

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June 25, 1990 | MARTHA GROVES, TIMES STAFF WRITER
When Ron Unkefer first hung "The Good Guys" shingle on a consumer electronics store in San Francisco's fashionable Marina District in 1973, a vendor jokingly threatened to turn him in for false advertising. "There's only one of you, so how can you be 'the Good Guys'?" the vendor asked. No one laughs anymore. From its single-handed beginning, Bay Area-based Good Guys Inc.
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BUSINESS
June 25, 1990 | MARTHA GROVES, TIMES STAFF WRITER
When Ron Unkefer first hung "The Good Guys" shingle on a consumer electronics store in San Francisco's fashionable Marina District in 1973, a vendor jokingly threatened to turn him in for false advertising. "There's only one of you, so how can you be 'the Good Guys'?" the vendor asked. No one laughs anymore. From its single-handed beginning, Bay Area-based Good Guys Inc.
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BUSINESS
July 2, 1990 | From Times Staff and Wire Reports
Now, here's an irony. A director of Good Guys, a Bay Area electronics retailer that opened its first Los Angeles store Sunday, is Russ Solomon, president of Tower Records. But the Good Guys store, in the Beverly Connection at Third Street and La Cienega Boulevard, sits next to a Wherehouse, another big music retailer. What gives? "We put the stores where people like to shop," Ron Unkefer, founder and president of Good Guys, said of the decision to select the site. But never fear, Tower.
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