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BUSINESS
April 23, 2014 | By Tiffany Hsu
Same clown, new clothes: Is that the main takeaway of McDonald's newest makeover of its brand ambassador Ronald McDonald? On Wednesday, the Oak Brook, Ill., fast-food giant unveiled a new look for the redheaded clown and announced he'd be featured on McDonald's social media accounts. Gone are the lumpy yellow jumpsuit and Where's Waldo-esque sleeves. In its place is something a Weasley twin might wear -- mustard cargo pants and a red-and-white striped rugby shirt. For “special occasions,” there's a bow tie and a red blazer festooned with golden arches and Ron's signature.
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BUSINESS
April 23, 2014 | By Tiffany Hsu
Same clown, new clothes: Is that the main takeaway of McDonald's newest makeover of its brand ambassador Ronald McDonald? On Wednesday, the Oak Brook, Ill., fast-food giant unveiled a new look for the redheaded clown and announced he'd be featured on McDonald's social media accounts. Gone are the lumpy yellow jumpsuit and Where's Waldo-esque sleeves. In its place is something a Weasley twin might wear -- mustard cargo pants and a red-and-white striped rugby shirt. For “special occasions,” there's a bow tie and a red blazer festooned with golden arches and Ron's signature.
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CALIFORNIA | LOCAL
April 17, 1998 | VANESSA DeRUYTER and LIZ SEYMOUR and MIMI KO CRUZ
The Boys & Girls Club of Westminster will receive an estimated five computers and some software to set up a computer lab for about 50 students. The computer equipment, from a $12,200 grant from the Ronald McDonald House Charities of Southern California, will teach students to navigate the Internet, allow them to use the technology on college applications and provide homework assistance and tutoring in English, math, reading and vocabulary.
CALIFORNIA | LOCAL
February 24, 2002
A Channel Islands High School senior was among 50 students in Southern California awarded the African-American Future Achievers scholarship from Ronald McDonald House Charities. Nicole Jenkins of Oxnard will receive $1,000 toward her college tuition. Although she has not yet decided on a school, the 17-year-old plans to study biological sciences and become a doctor. She is active in her school's Black Student Union, plays jazz on her alto sax and has immersed herself in Black folklore.
CALIFORNIA | LOCAL
November 6, 1996 | JEFF McDONALD
Casa Pacifica, the home for abused children, will soon boast a new track and obstacle course, thanks to a grant from the Ronald McDonald House Charities. The nonprofit home was the recipient of a $13,522 grant that will be used to construct the new course. "We are extremely grateful," said Steven E. Elson, executive director of Casa Pacifica. "This new addition will allow the children to participate more fully in their own recovery."
ENTERTAINMENT
October 17, 2011 | Greg Braxton and Joe Flint
McDonald's customers will soon be able to have local school sports, movie previews and heartwarming human interest stories to go with their fries -- McTV is here and in high definition. In one of the most unusual twists in niche programming, the global fast-food chain is launching the McDonald's Channel, a digital network of exclusive original content targeted at dine-in customers. The programming will be customized to specific communities around the individual restaurants, and will include local news and entertainment features, such as spotlights on upcoming films, albums and TV shows.
MAGAZINE
November 25, 2001 | BARBARA THORNBURG
Shower Your Family and Friends With Gifts of Peace, Love and Joy The Gift of Giving American Cancer Society (800) ACS-2345 3,400 local offices nationwide fight cancer through research, education, patient service and rehabilitation programs. * Amnesty International of the USA (212) 807-8400 Works to uphold international humanitarian law, to encourage the release of nonviolent political prisoners and to end torture and the death penalty.
SPORTS
February 13, 2004 | From Associated Press
Houston Rocket All-Star center Yao Ming is the new global spokesman for McDonald's, which let Kobe Bryant's contract expire after he was accused of rape. Yao's multiyear sponsorship deal was announced Thursday at a McDonald's outlet inside the Los Angeles Convention Center. Yao is in town to play in Sunday's NBA All-Star game. Bryant's three-year deal with the fast-food company expired Dec. 31. The Laker guard has lost other endorsement deals since being charged with sexual assault.
NEWS
June 26, 1997 | LYNN SMITH, TIMES STAFF WRITER
Solidifying growing pessimism about today's youth, a new public opinion study reports that most people have negative feelings about children--even 5-to-12-year-olds--and they blame parents for a perceived increase in wild, rude and frightening behavior. If there is any hope for improving children's values, it is in schools and volunteer groups, said those surveyed.
CALIFORNIA | LOCAL
November 4, 2002 | Carla Rivera, Times Staff Writer
The Hollywood Mass Choir, a 40-member ensemble led by a Los Angeles County public defender, won the adult category of the 18th annual Gospelfest at the Shrine Auditorium on Saturday night. The ceremony marked the culmination of a five-month series of competitions to recognize the best amateur vocal groups from Los Angeles, Orange, Ventura, Riverside and San Bernardino counties.
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