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Roy Choi

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NEWS
February 28, 2013 | By Betty Hallock
Call it jumping the shark, or does Roy Choi love Spam enough to team with the brand and its "first ever spokescharacter" Sir-Can-a-Lot? Choi, he of the-food-truck-movement fame, is partnering with ham-in-a-can Spam for its latest social media promotional campaign, along with Sir-Can-a-Lot. Choi and Sir-Can-a-Lot will be featured in a Spam blitz on YouTube , Twitter and Facebook . Choi's Kogi BBQ was what Newsweek called "the first viral eatery," using Twitter to help customers track the food truck's location.
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CALIFORNIA | LOCAL
April 12, 2014 | By Corina Knoll
All roads lead back to the Kogi truck. "It's like my 'Sweet Caroline' and I'm Neil Diamond," Roy Choi said. "I'll never be able to outlive Kogi. Kogi is a beast. " The chef was attempting to articulate what spawning that marvel of Korean barbecued ribs enveloped in tortillas has meant to him in front of a crowd at the 19th-annual L.A. Times Festival of Books. The sprawling two-day event at USC features readings, screenings, musical performances and cooking demonstrations. Under an unforgiving sun, hundreds listened as Choi conversed with Times food critic Jonathan Gold about the journey touched upon in his book "L.A.
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NEWS
January 15, 2014 | By Mary Forgione, Los Angeles Times Daily Deal and Travel Blogger
If you're hungry for some good food and meeting foodie luminaries, head east. Kogi food truck chef Roy Choi, Beekman Boys' Brent Ridge and Josh Kilmer-Purcell, and Manhattan Beach restaurateur David LeFevre are among the chefs who will be cooking at the Food + Wine Festival Palm Desert. The festival , now in its fourth year, is March 21-23 and will feature two Grand Tasting events: --"California Dreamin'," with samples from more than 50 Coachella Valley restaurants and 70 wineries, brewers and spirit makers, and 10 demonstrations (11 a.m.-4 p.m. March 22)
NEWS
January 15, 2014 | By Mary Forgione, Los Angeles Times Daily Deal and Travel Blogger
If you're hungry for some good food and meeting foodie luminaries, head east. Kogi food truck chef Roy Choi, Beekman Boys' Brent Ridge and Josh Kilmer-Purcell, and Manhattan Beach restaurateur David LeFevre are among the chefs who will be cooking at the Food + Wine Festival Palm Desert. The festival , now in its fourth year, is March 21-23 and will feature two Grand Tasting events: --"California Dreamin'," with samples from more than 50 Coachella Valley restaurants and 70 wineries, brewers and spirit makers, and 10 demonstrations (11 a.m.-4 p.m. March 22)
CALIFORNIA | LOCAL
April 12, 2014 | By Corina Knoll
All roads lead back to the Kogi truck. "It's like my 'Sweet Caroline' and I'm Neil Diamond," Roy Choi said. "I'll never be able to outlive Kogi. Kogi is a beast. " The chef was attempting to articulate what spawning that marvel of Korean barbecued ribs enveloped in tortillas has meant to him in front of a crowd at the 19th-annual L.A. Times Festival of Books. The sprawling two-day event at USC features readings, screenings, musical performances and cooking demonstrations. Under an unforgiving sun, hundreds listened as Choi conversed with Times food critic Jonathan Gold about the journey touched upon in his book "L.A.
NEWS
May 2, 2013 | By Betty Hallock
Chego fans were bummed when Roy Choi's Palms restaurant closed in January for renovations (though he immediately set up a Chego truck in the parking lot), and then devastated when they found out the restaurant serving amped-up rice bowls would leave the Overland Avenue location altogther. But on Saturday Chego reopens in Chinatown's Far East Plaza, also home of Pho 97 and Wing Hop Fung Ginseng, among other landmark businesses, serving such hits as the Chubby Pork Belly (kochujang-slicked pork belly rice bowl)
FOOD
February 3, 2011 | By S. Irene Virbila, Los Angeles Times Restaurant Critic
In late 2008, Roy Choi and his buddy and partner Mark Manguera dreamed up the Kogi Korean BBQ truck and harnessed Twitter to send out a block-by-block account of the truck's whereabouts. Kogi's short-rib tacos and kimchi quesadillas went viral, the truck's Korean-Mexican fare so popular that some rabid fans would pay others to wait in line for them. Soon Choi had five trucks plying the streets. And now he's living the food trucker's dream. He's at the helm of not one but two brick-and-mortar restaurants: Chego , which opened last spring in Mar Vista, and now A-Frame ?
FOOD
May 19, 2012 | JONATHAN GOLD, RESTAURANT CRITIC
Do you remember those plexiglass dollhouses that museum shops sold for a while -- brightly colored things that looked like the "Brady Bunch" house as re-imagined by a unicorn? The new Venice restaurant Sunny Spot is a little like that, a bit of Midcentury Modern on an institutional strip of Washington Boulevard in Venice with a flat roof, acres of windows and glowing, color-washed dining rooms that can't quite decide whether they're outside or in. As Beechwood, this space felt slightly generic, a loungy "Playboy After Dark" kind of place centered on its fire pit. As Sunny Spot, it booms with reggae and supports both a serious cocktail crowd and a multitude of lobster-red beer guys fresh from an afternoon on Venice Beach.
NEWS
November 8, 2012 | By Betty Hallock
BIG PLATES: Sunny Spot, the Caribbean-influenced Venice restaurant from Roy Choi, is abandoning small plates to offer the kind of plates from way back when -- the kind with an entree portion of meat and a couple of sides. [L.A. Weekly] WHEN IN ROME : A travel guide to the best restaurants and bars in Rome , including the 19th-century La Gensola for seafood, the Monti neighborhood's l'Asino d'Oro and the classic Perilli for your fix of amatriciana . [Food & Wine]
NEWS
April 5, 2013 | By Dominic A. Riley
For those inclined to wake up really late and really hungry on the weekend, Roy Choi has launched a new brunch menu at Sunny Spot, his Caribbean-themed oasis in Venice. The space's teal hues, gold and crystal décor, gaudy mirrors and floral stools may read dainty, but the West Coast hip-hop, reggae tunes and big portions of spicy brunch eats epitomize Choi. Highlights include banana French toast with whipped rum crème, shrimp and grits with a spicy "diablo" rum sauce, mofongo -- Sunny Spot's take on the Puerto Rican mashed plantain dish -- served with sunny runny eggs, and a grilled steak sandwich with tangy pickled red onions and thick-cut yucca fries with house-made ketchup.
ENTERTAINMENT
November 11, 2013 | By Carolyn Kellogg
Sometimes a week goes by and the Los Angeles literary landscape is as barren and desolate as the Salton Sea. This is not one of those weeks. Tonight: Vermin on the Mount returns. The punk rock reading series takes its name from its original location, the Mountain Bar, where it began 10 years ago. Host and organizer Jim Ruland has found a new home for the semi-regular series, at NOMAD Studio near the L.A. River. Readers on the bill are Scott O'Connor, Louis Armand, Melissa Broder, Juliet Escoria, Ariana Kelly and Damien Ober.
ENTERTAINMENT
October 31, 2013 | By Russ Parsons
Several years ago, a cookbook editor friend called asking my advice on whether she should publish Jacques Pépin's autobiography. Pepin is one of my heroes in food, I told her, but I'd pass on the book - all chef biographies tend to follow the same story arc, there's not a lot new to be said. Wisely she ignored me, and though "The Apprentice" turned out just as I predicted plot-wise, it was one of the bestselling cookbooks of the year. I learned two lessons from that incident: I'm a lot better off as a second-guessing journalist, and when it comes to these autobiographies, plot is secondary to character.
NEWS
May 2, 2013 | By Betty Hallock
Chego fans were bummed when Roy Choi's Palms restaurant closed in January for renovations (though he immediately set up a Chego truck in the parking lot), and then devastated when they found out the restaurant serving amped-up rice bowls would leave the Overland Avenue location altogther. But on Saturday Chego reopens in Chinatown's Far East Plaza, also home of Pho 97 and Wing Hop Fung Ginseng, among other landmark businesses, serving such hits as the Chubby Pork Belly (kochujang-slicked pork belly rice bowl)
NEWS
April 5, 2013 | By Dominic A. Riley
For those inclined to wake up really late and really hungry on the weekend, Roy Choi has launched a new brunch menu at Sunny Spot, his Caribbean-themed oasis in Venice. The space's teal hues, gold and crystal décor, gaudy mirrors and floral stools may read dainty, but the West Coast hip-hop, reggae tunes and big portions of spicy brunch eats epitomize Choi. Highlights include banana French toast with whipped rum crème, shrimp and grits with a spicy "diablo" rum sauce, mofongo -- Sunny Spot's take on the Puerto Rican mashed plantain dish -- served with sunny runny eggs, and a grilled steak sandwich with tangy pickled red onions and thick-cut yucca fries with house-made ketchup.
NEWS
February 28, 2013 | By Betty Hallock
Call it jumping the shark, or does Roy Choi love Spam enough to team with the brand and its "first ever spokescharacter" Sir-Can-a-Lot? Choi, he of the-food-truck-movement fame, is partnering with ham-in-a-can Spam for its latest social media promotional campaign, along with Sir-Can-a-Lot. Choi and Sir-Can-a-Lot will be featured in a Spam blitz on YouTube , Twitter and Facebook . Choi's Kogi BBQ was what Newsweek called "the first viral eatery," using Twitter to help customers track the food truck's location.
NEWS
November 8, 2012 | By Betty Hallock
BIG PLATES: Sunny Spot, the Caribbean-influenced Venice restaurant from Roy Choi, is abandoning small plates to offer the kind of plates from way back when -- the kind with an entree portion of meat and a couple of sides. [L.A. Weekly] WHEN IN ROME : A travel guide to the best restaurants and bars in Rome , including the 19th-century La Gensola for seafood, the Monti neighborhood's l'Asino d'Oro and the classic Perilli for your fix of amatriciana . [Food & Wine]
BUSINESS
October 6, 2011 | By Tiffany Hsu, Los Angeles Times
The food truck revolution is moving indoors. The owners of some of the most successful trucks are using the knowledge, fame and bankability gained from operating their mobile eateries to start sit-down restaurants. "To grow a restaurant from the ground up is impossible," said Eric Tjahyadi, who with his brother Erwin and two other partners started the Komodo Truck with its Asian-influenced food two years ago. That was in the middle of a recession, when it was tough to start any business, let alone one as notoriously vulnerable as a restaurant.
OPINION
September 12, 2010 | By Jonathan Gold
It is nearly midnight, and the local businesses have long been shuttered for the night. This part of town goes to bed early. Yet late on a drizzly Tuesday, drawn by a truck serving Korean tacos, 200 people throng the sidewalk: Salvadoran kids and Mexican kids and a knot of young Koreans, tattooed art school students and clean-cut students from the local evangelical college, food-service people on their way home from work, a scattering of African Americans...
FOOD
May 19, 2012 | JONATHAN GOLD, RESTAURANT CRITIC
Do you remember those plexiglass dollhouses that museum shops sold for a while -- brightly colored things that looked like the "Brady Bunch" house as re-imagined by a unicorn? The new Venice restaurant Sunny Spot is a little like that, a bit of Midcentury Modern on an institutional strip of Washington Boulevard in Venice with a flat roof, acres of windows and glowing, color-washed dining rooms that can't quite decide whether they're outside or in. As Beechwood, this space felt slightly generic, a loungy "Playboy After Dark" kind of place centered on its fire pit. As Sunny Spot, it booms with reggae and supports both a serious cocktail crowd and a multitude of lobster-red beer guys fresh from an afternoon on Venice Beach.
FOOD
November 10, 2011 | S. IRENE VIRBILA, RESTAURANT CRITIC
Each year I keep a running log to track restaurants slated to open each month. When this January rolled around and I started my new list, I fully expected the pace of openings to slow to a trickle. That hasn't happened. Instead, despite the curdled economy, L.A.'s restaurant scene this year has busted out with new energy and invention. And it continues to inspire the entire country. I can't tell you how many New Yorkers and even, gasp, San Franciscans have told me that Los Angeles is now their favorite eating town.
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