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CALIFORNIA | LOCAL
July 27, 1999 | Rodney Bosch
Unicare--a national operating subsidiary of WellPoint Health Networks--announced that it received a pair of national advertising honors. The Thousand Oaks-based company garnered a medical services gold Effie Award for its "Medical Miracles" 1998 advertising campaign. It also won a Harvey Communication Measurement Award in Human Resource Executive magazine's 1999 Purchasing Resource edition.
ENTERTAINMENT
November 26, 1987 | CONNIE BENESCH
After "Fatal Attraction," it would be easy to get the idea that marketing people run the show in Hollywood. After all, the Paramount blockbuster's proposed ending was drastically changed when test audiences said they didn't like it. But Arnold Fishman, a top marketing researcher, said the movie marketer's influence, if growing, still generally operates in more subtle ways. Addressing a dinner meeting of the American Marketing Assn.'
BUSINESS
December 17, 2009 | By Roger Vincent
Beleaguered Los Angeles commercial landlord Maguire Properties Inc. on Wednesday sold one of its prized properties: the Lantana Media Entertainment Campus in Santa Monica, home to several prominent entertainment firms. The deal, valued at more than $200 million, was the largest office property sale of the year in Los Angeles County, real estate brokers said. Selling some properties such as Lantana and defaulting on others is part of a strategy by Chief Executive Nelson Rising to relieve debt and keep the company solvent.
ENTERTAINMENT
December 3, 1994 | SHAUNA SNOW, Arts and entertainment reports from The Times, national and international news services and the nation's press
Auction High Point: Collectors spent more than $25 million on 172 paintings, drawings and sculptures at Sotheby's in New York on Thursday, bringing the auction house its most lucrative sale of American works in five years. The night's top lot was Childe Hassam's "Poppies," which sold for more than $2.6 million, nearly doubling its pre-estimate of $1.4 million. Other big-ticket works were William Merritt Chase's "Seaside Flowers" ($2.4 million), George Bellows' "Dock Builders" ($1.
NEWS
August 16, 2001 | DANA CALVO and MARIA ELENA FERNANDEZ, TIMES STAFF WRITERS
In a quest for ratings survival, the 80-year-old Miss America Pageant is turning to cutthroat tactics popularized by CBS' "Survivor," allowing castoff contestants to help crown the winner. Pageant organizers and ABC have decided to spice up the Sept. 22 telecast with a segment ominously titled "The Eighth Judge." In a concession to last season's hit "Survivor" show on which contestants voted others off the series, the 41 eliminated Miss America contestants will have a hand in the final tally.
ENTERTAINMENT
September 2, 2002 | BRIAN LOWRY, TIMES STAFF WRITER
Today is Labor Day, which means, as always, that the leading broadcasters are a few weeks away from unleashing a major programming blitz, ringing the dinner bell and hoping viewers dutifully return.
BUSINESS
November 9, 1989 | BRUCE HOROVITZ, TIMES STAFF WRITER
When baseball players have hitting slumps they take batting practice. When car makers suffer sales slumps they lower prices. But what happens when an advertising agency has a creative slump? Well, at the Venice ad agency Chiat/Day/Mojo, they went back to the drawing boards. There, they came up with a funny bunny that won't sit still--and a car that makes sonic booms. That might not sound like much.
BUSINESS
November 21, 1989 | BRUCE HOROVITZ
Michael Albright has one speciality: wacky ideas. It was Albright, after all, who three years ago had the brainstorm to feature a little-known comedian, Roseanne Barr, in off-beat TV commercials for a new grocery chain called the Giant. "It's the opposite of what all the other supermarkets were doing," said Albright, who spotted Barr in an HBO television special. "No one else had a fat, cynical woman as a spokesman."
ENTERTAINMENT
January 29, 2006 | Steven Barrie-Anthony, Times Staff Writer
LONG before Skyy Vodka put the finishing touches on their new ultra-premium elixir, Chad Farmer was jotting notes and planning studies to figure out how exactly to market the stuff. "We look at culture," says Farmer, president and executive director of the Carlsbad-based ad agency, Lambesis. "We look at what's happening in industry, what consumers are doing, we look at the rational and emotional reasons for why people drink vodka."
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