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Rubin Postaer Associates

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BUSINESS
May 31, 2013 | By Meg James, Los Angeles Times, This article has been corrected. See the note below for details.
Los Angeles County's second-largest advertising agency on Friday terminated nearly one-fifth of its workforce - about 200 people - after losing much of its signature American Honda Motor Co. account. Santa Monica based Rubin Postaer & Associates, which opened in 1986 to handle Honda's advertising business, was dealt a significant blow in March when the Torrance-based carmaker decided to divvy up advertising duties among three separate agencies. Previously, RPA was responsible for producing commercials and other creative content for Honda as well as its luxury brand Acura.
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BUSINESS
July 9, 2013 | By Meg James, This post has been corrected, as indicated below
Hoping that the best years are not in the rear-view mirror for its Acura luxury line, American Honda Motor Co. is shifting into high gear for the introduction of its redesigned 2014 MDX sport utility vehicle. The U.S. sales arm of the Japanese automaker typically has kept a low advertising profile for Acura. But that's about to change. This week, American Honda in Torrance plans to roll out its largest-ever national advertising campaign for an Acura model, a marketing push that also is being closely watched in the Los Angeles advertising industry.
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BUSINESS
September 23, 1999 | A Times Staff Writer
* Santa Monica-based Rubin Postaer & Associates named Pen Pendleton vice president and account director for national Acura advertising and Greg Smith vice president and director of field operations, handling Acura regional advertising. Pendleton comes from Los Angeles-based Ground Zero and Smith worked at Suissa Miller Advertising, also based in Los Angeles. Rubin Postaer was awarded the Acura business, previously handled by Suissa Miller, in July.
BUSINESS
May 31, 2013 | By Meg James, Los Angeles Times, This article has been corrected. See the note below for details.
Los Angeles County's second-largest advertising agency on Friday terminated nearly one-fifth of its workforce - about 200 people - after losing much of its signature American Honda Motor Co. account. Santa Monica based Rubin Postaer & Associates, which opened in 1986 to handle Honda's advertising business, was dealt a significant blow in March when the Torrance-based carmaker decided to divvy up advertising duties among three separate agencies. Previously, RPA was responsible for producing commercials and other creative content for Honda as well as its luxury brand Acura.
BUSINESS
May 4, 1995 | Times Staff and Wire Reports
Four Local Agencies Win Awards for Outdoor Ads: The Outdoor Advertising Assn. of America honored RP Alpha Group, a unit of Santa Monica-based Rubin Postaer Associates, for a Honda Del Sol automobile ad; Stein Robarie Helm, now Santa Monica-based Kresser Stein Robarie, for an ad for Der Wienerschnitzel restaurants, an account it no longer handles; Lois, Colby of Los Angeles for a Beverly Center ad, and Venice-based Chiat/Day for a Quaker State Minit Lube oil change centers ad.
BUSINESS
October 8, 1998 | DENISE GELLENE
Advertiser: American Honda Motor Co. Agency: Rubin Postaer & Associates, Santa Monica Challenge: Launch the remodeled Odyssey minivan. The Ads: In two television commercials, various family members are seated around a conference room table, with lawyers at their side, dickering over minivan features. In one ad, an attorney for twin 4-year-old girls wants twin sliding doors. The father's attorney pushes for power--not just power windows, power doors--but a V-6 engine.
BUSINESS
January 5, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
Bugle Boy played reveille for one ad agency Thursday--and taps for another. The Simi Valley maker of men's casual clothing said it handed the creative portion of its estimated $12-million broadcast account to the Los Angeles office of DDB Needham. The business was formerly handled by Rubin Postaer & Associates. At the same time, Bugle Boy officials said TV commercial time for the ads will be purchased by International Communications Group (ICG).
BUSINESS
March 24, 1989 | BRUCE HOROVITZ, Times Staff Writer
An ad for Honda that poked fun at the super-secret stealth bomber flew off Thursday night with the West Coast's most prestigious advertising award. American Honda Motor Co.'s print ad, which compared the design of a Honda subcompact to that of the highly sophisticated stealth bomber, won the top prize at the 23rd annual Belding Awards at the Century Plaza Hotel. The competition--which received 1,750 entries--is regarded as the West Coast equivalent of New York's top ad awards, the Clios.
BUSINESS
July 9, 2013 | By Meg James, This post has been corrected, as indicated below
Hoping that the best years are not in the rear-view mirror for its Acura luxury line, American Honda Motor Co. is shifting into high gear for the introduction of its redesigned 2014 MDX sport utility vehicle. The U.S. sales arm of the Japanese automaker typically has kept a low advertising profile for Acura. But that's about to change. This week, American Honda in Torrance plans to roll out its largest-ever national advertising campaign for an Acura model, a marketing push that also is being closely watched in the Los Angeles advertising industry.
ENTERTAINMENT
January 14, 1990 | STEVE WEINSTEIN
It's relatively easy to hang a car on a wall and call it art. It just takes some strong cables and bolts and the audacity to compare something with a body by Fisher to a body by Rodin. But it's quite another thing to hang a car on the wall of an art gallery and then have a man hop in and, defying the laws of gravity, drive it away.
BUSINESS
September 23, 1999 | A Times Staff Writer
* Santa Monica-based Rubin Postaer & Associates named Pen Pendleton vice president and account director for national Acura advertising and Greg Smith vice president and director of field operations, handling Acura regional advertising. Pendleton comes from Los Angeles-based Ground Zero and Smith worked at Suissa Miller Advertising, also based in Los Angeles. Rubin Postaer was awarded the Acura business, previously handled by Suissa Miller, in July.
BUSINESS
October 8, 1998 | DENISE GELLENE
Advertiser: American Honda Motor Co. Agency: Rubin Postaer & Associates, Santa Monica Challenge: Launch the remodeled Odyssey minivan. The Ads: In two television commercials, various family members are seated around a conference room table, with lawyers at their side, dickering over minivan features. In one ad, an attorney for twin 4-year-old girls wants twin sliding doors. The father's attorney pushes for power--not just power windows, power doors--but a V-6 engine.
BUSINESS
May 4, 1995 | Times Staff and Wire Reports
Four Local Agencies Win Awards for Outdoor Ads: The Outdoor Advertising Assn. of America honored RP Alpha Group, a unit of Santa Monica-based Rubin Postaer Associates, for a Honda Del Sol automobile ad; Stein Robarie Helm, now Santa Monica-based Kresser Stein Robarie, for an ad for Der Wienerschnitzel restaurants, an account it no longer handles; Lois, Colby of Los Angeles for a Beverly Center ad, and Venice-based Chiat/Day for a Quaker State Minit Lube oil change centers ad.
ENTERTAINMENT
January 14, 1990 | STEVE WEINSTEIN
It's relatively easy to hang a car on a wall and call it art. It just takes some strong cables and bolts and the audacity to compare something with a body by Fisher to a body by Rodin. But it's quite another thing to hang a car on the wall of an art gallery and then have a man hop in and, defying the laws of gravity, drive it away.
BUSINESS
January 5, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
Bugle Boy played reveille for one ad agency Thursday--and taps for another. The Simi Valley maker of men's casual clothing said it handed the creative portion of its estimated $12-million broadcast account to the Los Angeles office of DDB Needham. The business was formerly handled by Rubin Postaer & Associates. At the same time, Bugle Boy officials said TV commercial time for the ads will be purchased by International Communications Group (ICG).
BUSINESS
November 21, 1989 | BRUCE HOROVITZ
Michael Albright has one speciality: wacky ideas. It was Albright, after all, who three years ago had the brainstorm to feature a little-known comedian, Roseanne Barr, in off-beat TV commercials for a new grocery chain called the Giant. "It's the opposite of what all the other supermarkets were doing," said Albright, who spotted Barr in an HBO television special. "No one else had a fat, cynical woman as a spokesman."
BUSINESS
November 21, 1989 | BRUCE HOROVITZ
Michael Albright has one speciality: wacky ideas. It was Albright, after all, who three years ago had the brainstorm to feature a little-known comedian, Roseanne Barr, in off-beat TV commercials for a new grocery chain called the Giant. "It's the opposite of what all the other supermarkets were doing," said Albright, who spotted Barr in an HBO television special. "No one else had a fat, cynical woman as a spokesman."
BUSINESS
March 24, 1989 | BRUCE HOROVITZ, Times Staff Writer
An ad for Honda that poked fun at the super-secret stealth bomber flew off Thursday night with the West Coast's most prestigious advertising award. American Honda Motor Co.'s print ad, which compared the design of a Honda subcompact to that of the highly sophisticated stealth bomber, won the top prize at the 23rd annual Belding Awards at the Century Plaza Hotel. The competition--which received 1,750 entries--is regarded as the West Coast equivalent of New York's top ad awards, the Clios.
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