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Rubio S Fish Tacos Restaurant

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December 4, 1995 | NANCY RIVERA BROOKS, TIMES STAFF WRITER
Ray and Ralph Rubio run a small restaurant chain that is a veritable institution in San Diego but has been less well received so far in its debut in Los Angeles. Slower-than-expected sales at their 2-month-old Encino outlet, the father-son team figures, might have something to do with the somewhat limiting image conjured by its name, Rubio's Fish Tacos.
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BUSINESS
December 4, 1995 | NANCY RIVERA BROOKS, TIMES STAFF WRITER
Ray and Ralph Rubio run a small restaurant chain that is a veritable institution in San Diego but has been less well received so far in its debut in Los Angeles. Slower-than-expected sales at their 2-month-old Encino outlet, the father-son team figures, might have something to do with the somewhat limiting image conjured by its name, Rubio's Fish Tacos.
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