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Rusty Surfboards Company

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August 8, 2006 | Leslie Earnest, Times Staff Writer
The founder of the Rusty brand, one of the nation's most popular surf wear labels in the late 1990s, has sold controlling interest to a company that was licensed to make products under the same name in Australia. As part of the deal, Rusty Preisendorfer has claimed worldwide rights in perpetuity to continue making surfboards under the brand he founded 21 years ago.
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August 8, 2006 | Leslie Earnest, Times Staff Writer
The founder of the Rusty brand, one of the nation's most popular surf wear labels in the late 1990s, has sold controlling interest to a company that was licensed to make products under the same name in Australia. As part of the deal, Rusty Preisendorfer has claimed worldwide rights in perpetuity to continue making surfboards under the brand he founded 21 years ago.
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September 3, 1998 | Leslie Earnest, Leslie Earnest covers retail businesses and restaurants for The Times. She can be reached at (714) 966-7832 and at leslie.earnest@latimes.com
Three years after Rusty Surfboards began making snowboards and wake boards, the company is discontinuing those lines to refocus on its core surfboard business. "It was a very small, developing percentage of the business," spokesman Peter Townend said of the wake board and snowboard production. "At the end of the day, you only have so much expertise and manpower and time, and you have to face up to the fact that you need to focus."
BUSINESS
September 3, 1998 | Leslie Earnest, Leslie Earnest covers retail businesses and restaurants for The Times. She can be reached at (714) 966-7832 and at leslie.earnest@latimes.com
Three years after Rusty Surfboards began making snowboards and wake boards, the company is discontinuing those lines to refocus on its core surfboard business. "It was a very small, developing percentage of the business," spokesman Peter Townend said of the wake board and snowboard production. "At the end of the day, you only have so much expertise and manpower and time, and you have to face up to the fact that you need to focus."
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