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September 8, 1987 | BRUCE HOROVITZ
Sometimes, when an ad agency is stuck advertising a not-so-interesting product, it will go just about anywhere to present that product in an intriguing light. Even to a jail cell on Alcatraz Island. That's where Ruud & Partners, a Los Angeles advertising agency, went to put up a set of window blinds made by its client, Del Mar Window Coverings. The point? "If Del Mar blinds can help a room look like this in a place like this," says an announcer in the ad, "imagine what they'll do for your home."
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BUSINESS
September 8, 1987 | BRUCE HOROVITZ
Sometimes, when an ad agency is stuck advertising a not-so-interesting product, it will go just about anywhere to present that product in an intriguing light. Even to a jail cell on Alcatraz Island. That's where Ruud & Partners, a Los Angeles advertising agency, went to put up a set of window blinds made by its client, Del Mar Window Coverings. The point? "If Del Mar blinds can help a room look like this in a place like this," says an announcer in the ad, "imagine what they'll do for your home."
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BUSINESS
September 12, 1989 | BRUCE HOROVITZ
L.A. Gear executives know that their zippy ads have played a big part in making the company one of the hottest brands on the jogging paths. But at the same time, they say they are baffled over how to advertise to some of their most important customers: Latinos. "No one on the planet knows when or where is the best place to run a Spanish-language ad," said Sandy Saemann, executive vice president at L.A. Gear.
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