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August 16, 2007 | Alana Semuels, Times Staff Writer
Struggling EMI Group, the world's fourth-largest record label, has hired the Los Angeles office of global advertising agency Saatchi & Saatchi to help market its music. The move, announced Tuesday, comes as music labels are trying to tackle declining sales and two weeks after EMI accepted a buyout offer from private equity group Terra Firma Capital Partners Ltd.
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BUSINESS
August 16, 2007 | Alana Semuels, Times Staff Writer
Struggling EMI Group, the world's fourth-largest record label, has hired the Los Angeles office of global advertising agency Saatchi & Saatchi to help market its music. The move, announced Tuesday, comes as music labels are trying to tackle declining sales and two weeks after EMI accepted a buyout offer from private equity group Terra Firma Capital Partners Ltd.
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