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Saatchi And Saatchi Dfs

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August 7, 1991 | BRUCE HOROVITZ, TIMES STAFF WRITER
Looking to get more bang for its ad buck, Vons Co. on Tuesday divided its $25-million ad business between three Los Angeles ad firms that will create and place spots for the chain. DDB Needham will create ads for all Vons grocery stores, while Saatchi & Saatchi DFS will devise ads for its more upscale Pavilions stores. Meanwhile, Western International Media will place the advertisements on TV, radio and in the print media.
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BUSINESS
August 7, 1991 | BRUCE HOROVITZ, TIMES STAFF WRITER
Looking to get more bang for its ad buck, Vons Co. on Tuesday divided its $25-million ad business between three Los Angeles ad firms that will create and place spots for the chain. DDB Needham will create ads for all Vons grocery stores, while Saatchi & Saatchi DFS will devise ads for its more upscale Pavilions stores. Meanwhile, Western International Media will place the advertisements on TV, radio and in the print media.
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